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Sony Bank's Educational Picture Book Prize

Sony Bank, led by President Keiji Minami and headquartered in Chiyoda, Tokyo, has announced an exciting new initiative. Kicking off on July 1, 2025, the bank will host a campaign to give away the winning entry of the “Picture Book Prize for Learning About Money sponsored by Sony Bank.” This extraordinary award aims to engage children between the ages of 6 and 8 (grades 1 to 3) with themes related to money and economy.

This year, the competition has attracted various inspiring works focusing on financial literacy tailored for young minds. The jury, composed of prominent authors and experts from Nikomo, evaluated the submissions based on the clarity of the story and the balance between text and illustrations. The standout winner is “What is Money? Thought About in Animal Village,” penned by author Fumito Ito. This delightful tale was selected for its relatable narrative and the ability to communicate essential financial concepts to children.

About the Winning Book

Author: Fumito Ito
Title: “What is Money? Thought About in Animal Village”

This picture book invites kids into a vibrant world where animals ponder the various aspects of money and its role in their lives. Captivatingly illustrated, it not only teaches kids about currency but also introduces them to the concepts of value, trade, and community. The story artfully balances engaging illustrations, making it a joy to read for both children and their parents.

Note: The cover design may be subject to change.

Explore the Campaign

For more details and special considerations regarding this campaign, please visit the designated campaign page. Sony Bank is taking significant steps to ensure that this prize will contribute to enhancing children’s understanding of finance, preparing them for future decision-making.

Contributions to SDGs

Sony Bank is committed to creating value through its banking operations while strengthening foundations to achieve sustainable development goals (SDGs). The efforts of this initiative particularly align with specific SDGs that focus on quality education and financial literacy.

By educating the next generation about money management and economic principles through engaging literature, Sony Bank emphasizes the importance of equipping children with essential life skills that will serve them well into adulthood.

Stay tuned for more updates as the campaign approaches and join in this valuable initiative to nurture financial literacy in children today!