Hisense's Comprehensive AI Growth Strategy for a Smart Living Era

In a bold move, Hisense, a global leader in consumer electronics and home appliances, has recently unveiled a comprehensive growth strategy centered around artificial intelligence (AI). This innovative plan is set to guide the company's global development and reinforce its commitment to innovation, smart living, and long-term value for its customers.

The announcement was made during the 2026 Hisense Global Partners Conference held in New York, just before the FIFA World Cup 2026™ final. This event gathered clients and partners from around the world to share visions for the upcoming age of AI.

Fisher Yu, CEO of the Hisense Group, emphasized the transformative power of AI, stating, "AI is reshaping everything, and we are all part of this change. We must ride this unstoppable wave to upgrade our strategy." The company has identified five core pillars for growth: expanding AI presence across the value chain, innovating smart devices into intelligent companions for homes, maintaining a long-term sports marketing strategy, enhancing user experience with a service-focused approach, and deepening localization efforts to create sustainable value.

At the heart of Hisense's AI strategy is a long-term commitment to integrating AI throughout its operations. The company is working diligently to build a cohesive AI ecosystem that covers the entire value chain. Yu elaborated, "By embedding AI into the core of Hisense, our vision becomes clear: we are restructuring our entire business around AI."

Hisense is keen on driving growth across key areas such as AI Hub, semiconductors, smart energy, laser technology, and automotive electronics, while steadfastly advancing its main business in smart devices. For consumers, this translates to a new generation of products evolving from mere smart devices to intelligent home companions. These devices will not just follow commands but will also proactively sense their environment, understand user preferences, communicate naturally, and act on behalf of users. Yu remarked, "A device merely obeys orders. However, a companion does much more; it understands, anticipates your needs, and brings genuine warmth into your home. This is the future of our industry."

This vision is already taking form in Hisense's ecosystem. Thanks to V AI OS, Hisense TVs can now interpret user preferences and intentions, delivering highly personalized content recommendations at just the right moment. Beyond entertainment, the ConnectLife platform enables connected appliances to operate intelligently in the kitchen, laundry, climate control, and energy optimization, combining these four AI capabilities to create a more intuitive smart home.

Hisense is also dedicated to strengthening its global brand through long-term sports partnerships, leveraging the universal language of sports to engage customers worldwide. Romy Gai, FIFA’s Chief Commercial Officer, expressed enthusiasm about seeing partners progress and introduce new technologies, such as cutting-edge LED tech, while supporting VAR operations at all levels.

Meanwhile, Haydon Myers, CEO of Electrical from Harvey Norman Australia, emphasized the value of Hisense's global investment in leading-edge technology, brand innovation, and development. Hisense’s commitment to premiumization is evidenced through its collaboration in three consecutive FIFA World Cups, significantly enhancing brand recognition and generating lasting value for consumers, retail partners, and the industry as a whole.

Hisense's long-term investments in global sports alliances are intertwined with its international growth. As AI continues to revolutionize global industries, the company remains focused on merging technological innovation, worldwide partnerships, and customer-oriented creativity to shape the impending era of smart living.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 180 countries. It specializes in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks first globally in the segment of televisions 100 inches or larger (2023-2026T1). As a pioneer of RGB MiniLED technology, Hisense is committed to leading the next generation of innovation. As the official sponsor of FIFA World Cup 2026™, the company is devoted to global sports partnerships as a means of connecting with audiences around the globe.