#Japan #Frozen Yogurt #Shibuya #Meiji Bulgaria #Dessert Event

Unique Post-Meal Ice Cream Experience in Shibuya

From June 27 to June 29, 2025, the bustling Shibuya Scramble Square will host a one-of-a-kind tasting event called "Post-Meal Ice Cream Shop: Meiji Bulgaria Frozen Yogurt Dessert". This event invites participants who have finished a meal within the last 30 minutes to experience the refreshing goodness of Meiji's popular frozen yogurt dessert.

Founded by Meiji Co., Ltd. under CEO Katsuya Matsuda, the event aims to provide a delightful tasting experience, allowing attendees to validate whether the dessert indeed suits the post-meal palate. With over 87 million units sold since its launch, the Meiji Bulgaria Frozen Yogurt Dessert has gathered remarkable approval. According to a taste preference survey conducted in May 2025 with 118 participants, approximately 86.4% confirmed its suitability for consumption right after a meal.

The frozen yogurt dessert stands out due to its harmonious balance of rich flavors and refreshing notes, making it the perfect end to a fulfilling meal. Participants will be encouraged to declare their eligibility by stating they are within 30 minutes of a meal completion before receiving a sample of the icy treat. They will also have the opportunity to express their opinions via a button-press system provided at the venue to assess whether the dessert meets the expectations of being a complement to their meal.

In addition to sampling the dessert, attendees who follow the official Meiji account on social media will receive an exclusive sticker as a token of gratitude for joining the event.

Event Details

Name: Post-Meal Ice Cream Shop: Meiji Bulgaria Frozen Yogurt Dessert
Website: Meiji Bulgaria Frozen Yogurt
Dates: June 27 (Friday) to June 29 (Sunday), 2025
Time: 12:00 PM - 3:00 PM, 5:00 PM - 7:30 PM
Participants can arrive at any time during the event hours, as all sessions will offer the same sampling experience.
Location: Event Space, Shibuya Scramble Square 1F, Tokyo, Japan
Participation: Simply declare that you have eaten within the last 30 minutes.

About Meiji Bulgaria Frozen Yogurt Dessert

For those unfamiliar, the Meiji Bulgaria Frozen Yogurt Dessert is a delightful combination of creamy richness and light yogurt freshness, delivering satisfaction without overwhelming heaviness. The product was developed in collaboration with the Japan Institute of Taste, which conducted research showing that around 86.4% of surveyed individuals deem it an ideal post-meal treat. This icy delight is anticipated to become a new staple for people looking for a refreshing finish to their meals as the summer heat approaches.

Join us in this enticing event, and discover for yourself why Meiji Bulgaria Frozen Yogurt Dessert is loved by many as a post-meal favorite. Don’t miss out on the chance to taste one of Japan’s finest frozen yogurt products and share your feedback directly with us!