#Japan #Tokyo #Tokyo Toy Museum #Toy Festival #Play Culture

Tokyo Toy Festival 2026: A Playful Celebration

The Tokyo Toy Museum, managed by the certified NPO Arts and Play Creation Association, is set to host the Tokyo Toy Festival—a special event dedicated to the joy of play—on October 10 and 11, 2026. This anticipated festival will gather over 300 play specialists from across the nation, offering a multitude of interactive experiences designed to delight both children and adults.

Event Overview

• - Dates: October 10 (Saturday) & 11 (Sunday), 2026
• - Hours: 10:00 AM - 4:00 PM (Last admission at 3:30 PM)
• - Location: Tokyo Toy Museum, Yotsuya Hiroba
• - Who Can Attend: Open to everyone (children under elementary school age must be accompanied by an adult)
• - Admission Fee: Advance purchase - Adults (middle school and older) ¥1,200; Children (6 months to elementary school) ¥800. Day tickets and two-day passes are also available (pricing details on the official website). Volunteers are welcome to help energize the event!

Highlights of the Festival

1. Explore the Excitement of 'Toy Stalls'

The main attraction of the Tokyo Toy Festival is the 'Toy Stalls' where toy consultants set up 110 booths featuring a variety of play activities. Attendees can participate in hands-on workshops using natural materials and felt, making nostalgic toys such as the 'Gari-gari Tonbo' (wooden spinning top), doll bedding, felt pastries, kaleidoscopes with professional artists, ornaments made from nuts, and brooches crafted from Akita cedar. As a special treat, all booths will change daily, so be sure to check the official site for specific dates for your favorite activities.

2. Enjoy Performances by Street Entertainers

The festival will also feature an engaging performance stage with skilled street entertainers showcasing their talents. Expect an exhilarating mix of juggling, balloon art, and traditional lion dance performances that families can enjoy together in an interactive setting.

3. Experience 'Children’s Forest Treasures'

The festival aims to promote wood education by collaborating with companies and organizations that highlight the appeal of Japanese timber. Visitors can engage in sensory-rich experiences related to wood, such as creating toys from Kiso Hinoki (Japanese cypress) under Tree to Green's 'Egg Car' initiative and participating in various workshops focusing on aromas with products from other companies, including ASIBA's 'Forest Crayons'.

4. Challenge Yourself: Analog Game Tournaments

Test your skills against top players in board games and other classic competitions. Participants can enjoy well-structured games like table soccer and Othello, featuring former Japanese champions and instructors from various game societies. Engage in games suitable for all ages, including 'Animal Shogi' and 'Interactive Go', facilitated by experts from numerous game organizations.

5. Explore the Tokyo Toy Museum

In addition to the festival activities, attendees can also explore the Tokyo Toy Museum itself. Visitors will find a collection of award-winning toys and can participate in special storytelling events led by toy curators, ensuring an enriching experience that celebrates the cultural significance of play.

Conclusion

The Tokyo Toy Festival serves as a vibrant platform for families to reconnect with the joy of play. With an array of activities that celebrate creativity and imagination, this festival promises to be a memorable experience for participants of all ages. Don’t miss out on this wonderful opportunity to explore and celebrate play culture alongside fellow enthusiasts!

Contact Information

For inquiries, please reach out to:
Certified NPO Arts and Play Creation Association / Tokyo Toy Museum
160-0004 Shinjuku, Tokyo, 4-20 Yotsuya Hiroba
Email: [email protected] Phone: 03-5367-9601 Fax: 03-5367-9602