#Japan #Tokyo #Lifenet Insurance #Kazoku e no Hoken #Insurance Award

Lifenet Insurance's Historic Achievement

Lifenet Insurance, headquartered in Chiyoda, Tokyo, has made history by winning first place in the life insurance category of the Kakaku.com Insurance Awards for the tenth consecutive year with its term life insurance product, 'Kazoku e no Hoken' (Insurance for Families). This phenomenal achievement signifies the company's enduring commitment to providing reliable protection for families in an ever-evolving societal landscape.

Since its first award in 2017, 'Kazoku e no Hoken' has continued to be the top choice for customers looking for dependable and affordable life insurance. In 2025, it ranked first in terms of application numbers among 15 different insurance products in the same category. This recognition reflects the trust and support Lifenet Insurance has gained from customers who prioritize their family's welfare.

A Decade of Trust and Appreciation

The leadership at Lifenet expresses heartfelt gratitude for the unwavering support received throughout these ten years. Despite significant changes in social conditions and lifestyle patterns, customers have consistently chosen to safeguard their loved ones' futures with Lifenet. The company has committed itself to principles encapsulated in its life insurance manifesto: honesty, clarity, affordability, and convenience. By concentrating on providing affordable, straightforward term insurance and ensuring easily comprehensible information, Lifenet has successfully navigated the complexities of insurance selection, which is often fraught with uncertainty.

With such consistent support from customers, it is evident that our dedication to these fundamental values has resonated and established a strong connection with our clientele. We aim to deliver the best insurance experience possible as we embark on the next decade of service, striving to meet and exceed our customers' evolving needs.

Insights from the Executive Team

Yasuhiko Hida, Senior Executive Officer, remarked on this decade-long journey, emphasizing the significance of Lifenet's inception principle: to offer term insurance with reduced premiums while maintaining substantial coverage. This commitment, combined with an emphasis on transparency—including disclosure of the composition of premiums—has positioned Lifenet as a trusted name in the insurance industry. The company believes that this transparency is essential for transforming the perception of insurance from a complex and often misunderstood product into one that is approachable and understandable.

As insurance is a critical aspect of life's many stages, Lifenet continues to focus on providing inventive, trustworthy services that facilitate the best choices for customers at all times.

Features of 'Kazoku e no Hoken'

• - Affordable Premiums: Thanks to the online application process, operational costs are minimized, allowing for lower premiums.
• - Customizable Coverage: Coverage amounts and policy periods can be tailored to align with individual life stages and needs.
• - Streamlined Application: The application process can be completed online, with no need for health check-ups; customers simply need to declare their health status.

Award Summary

• - Product: Term Life Insurance 'Kazoku e no Hoken'
• - Award: First Place in the Life Insurance Category (Term Insurance) at the Kakaku.com Insurance Awards 2026
• - Achievement: First place for ten consecutive years (2017-2026)
• - Selection Medium: Comprehensive insurance comparison site, Kakaku.com Insurance
• - Survey Details: Rankings based on the highest contract and application numbers for insurance products listed on Kakaku.com Insurance from January 1, 2025, to December 31, 2025.

With this historic win, Lifenet Insurance not only celebrates its achievements but also reinforces its pledge to continue offering affordable and simplified insurance solutions for families in the years to come.