Are Leading App Companies Ready for the Next Level? Tackling Acquisition Challenges with Innovative Creative Trends
trial experience within ads, advertisers can attract engaged users who are more likely to convert, thereby optimizing acquisition efforts and addressing growing cost-per-acquisition (CPA) challenges.
The upcoming seminar will take an in-depth look at the effectiveness of creative strategies centered around playable ads, particularly in non-gaming applications. Attendees will gain insights from international case studies highlighting the success of this cutting-edge approach. Key industry players—including media agency Moloco, measurement partner Adjust, and operations agency 4M—will provide their perspectives on the current trends in creative advertising and strategies to maximize performance.
This event is ideal for:
Shohei began his career with Adways, where he was recognized with a newcomer award for his contributions to key areas. He was involved in the establishment of Partnerize in Japan, specializing in performance marketing across apps and web platforms, and now leads the Sales efforts at Adjust, helping numerous apps grow.
Ryo has worked extensively as an app consultant at 4M, managing a plethora of app promotion initiatives. He oversees everything from media selection to creative design, ensuring that client apps maximize their LTV and supporting both gaming and non-gaming clients in their international expansions.
With over a decade in online marketing support for domestic and international clients, Daisuke began his career at CyberAgent. His roles have included establishing overseas offices, and supporting marketing initiatives at Google for seven years. Currently at Moloco, he aids industries like commerce and finance in maximizing customer engagement and media monetization through mobile applications.
Attendees are assured that their personal information will be managed according to our privacy policy. Please note that event organizers may share relevant details with participating companies (Adjust and Moloco) as needed.
Don't miss this opportunity to explore how innovative advertising formats like playable ads can enhance your app's marketing strategy! For inquiries or further details, please reach out to Chika Hagiwara at [email protected].
Secure your spot by registering here.
Focus of the Seminar
The upcoming seminar will take an in-depth look at the effectiveness of creative strategies centered around playable ads, particularly in non-gaming applications. Attendees will gain insights from international case studies highlighting the success of this cutting-edge approach. Key industry players—including media agency Moloco, measurement partner Adjust, and operations agency 4M—will provide their perspectives on the current trends in creative advertising and strategies to maximize performance.
Target Audience
This event is ideal for:
- - Advertisers who are currently facing limitations in their acquisition efforts due to rising CPA costs.
- - Businesses struggling with high user dropout rates and looking to improve retention rates and customer lifetime value (LTV).
- - Professionals interested in learning about the practical applications and measurable results of playable ads in non-gaming contexts.
- - Marketers seeking to leverage the latest creative trends and international success stories for their promotional strategies.
- - Individuals hoping to utilize tools from companies like Moloco and Adjust to enhance their app promotion strategies.
Seminar Schedule
- - 12:00-12:05 Opening Remarks
- - 12:05-12:55 Panel Discussion: Latest Creative Trends to Overcome Intense Acquisition Competition
- - 12:55-13:00 Audience Survey and Information on Participation Benefits
Keynote Speakers
Shohei Takahashi (Sales Lead, Adjust)
Shohei began his career with Adways, where he was recognized with a newcomer award for his contributions to key areas. He was involved in the establishment of Partnerize in Japan, specializing in performance marketing across apps and web platforms, and now leads the Sales efforts at Adjust, helping numerous apps grow.
Ryo Maekawa (App Demand Business Manager, 4M)
Ryo has worked extensively as an app consultant at 4M, managing a plethora of app promotion initiatives. He oversees everything from media selection to creative design, ensuring that client apps maximize their LTV and supporting both gaming and non-gaming clients in their international expansions.
Daisuke Nagashima (Moloco)
With over a decade in online marketing support for domestic and international clients, Daisuke began his career at CyberAgent. His roles have included establishing overseas offices, and supporting marketing initiatives at Google for seven years. Currently at Moloco, he aids industries like commerce and finance in maximizing customer engagement and media monetization through mobile applications.
Event Details
- - Date: May 15, 2026
- - Time: 12:00 PM to 1:00 PM (JST)
- - Format: Online (Zoom)
Attendees are assured that their personal information will be managed according to our privacy policy. Please note that event organizers may share relevant details with participating companies (Adjust and Moloco) as needed.
Conclusion
Don't miss this opportunity to explore how innovative advertising formats like playable ads can enhance your app's marketing strategy! For inquiries or further details, please reach out to Chika Hagiwara at [email protected].
Registration
Secure your spot by registering here.
Topics Consumer Products & Retail）
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