#Oral Care #BEAURAL #Ultra-Fine Bubble

Launch of BEAURAL: Redefining Oral Care

In September 2025, i-ne, a leading company based in Osaka, will unveil BEAURAL, its innovative oral beauty brand. The flagship product is the revolutionary Ultra-Fine Bubble Washer, designed to enhance daily oral hygiene routines significantly. This new device eliminates plaque and addresses bad breath using ultra-fine bubbles and an effective water flow.

The Rise of Oral Beauty

The oral care market is projected to expand rapidly, with sales expected to reach an impressive 859 billion yen by 2030, which marks a 24% increase from 2022. Factors contributing to this growth include the forthcoming implementation of mandatory national dental checkups and the rising prevalence of orthodontic treatments. This shift is leading to an increased awareness of dental health, driving the necessity for effective at-home oral care solutions.

As part of this trend, BEAURAL emerges as a pioneer, merging the realms of beauty and health. The brand aims to address the growing demand for comprehensive oral care, particularly in between-teeth cleaning, which traditional toothbrushes alone cannot sufficiently achieve.

Innovative Features of the Ultra-Fine Bubble Washer

1. First of Its Kind in Japan: The BEAURAL Ultra-Fine Bubble Washer is the first oral device to receive official certification from the Fine Bubble Industry Association (FBIA) in Japan. The product uses bubbles that are less than 1 micron in diameter, which are 1/2000th the size of a typical toothbrush bristle. These bubbles infiltrate tight spaces between teeth and in periodontal pockets, effectively lifting and removing plaque and other debris.

2. Improved Plaque Removal: The washer boasts a plaque removal efficiency that is approximately 359% higher due to the synergistic action of the ultra-fine bubbles and water flow compared to traditional devices. It’s especially beneficial for individuals undergoing orthodontic treatment, as it can effectively clean around braces.

3. Reduction of Bad Breath: By targeting food particles and plaque that a toothbrush cannot reach, users can expect a significant reduction in bad breath, with studies indicating a 47% decrease in odor intensity and a 21% decrease in oral malodor-causing substances after just one minute of use.

4. Customizable Pressure Settings: The device features three adjustable water pressure settings (LOW, MIDDLE, HIGH), allowing users from beginners to advanced to select their desired intensity for a more personalized experience.

5. Waterproof Design: Its IPX7 waterproof rating enables safe use in the bathroom, and the device can be easily cleaned by rinsing under water.

6. Long Battery Life: Users can enjoy up to 80 minutes of usage on a single charge, making it convenient for daily routines.

Expert Commentary

Dr. Masaki Shigenaga, a well-regarded dental professional, emphasizes the critical role of effective interdental cleaning. He explains that even with regular brushing, about 80% of individuals still leave behind plaque, especially in areas where toothbrush bristles cannot reach. The BEAURAL Ultra-Fine Bubble Washer addresses this gap, providing a level of cleanliness comparable to dental office results when used consistently for just one minute daily.

Usage Instructions

1. Use the washer after brushing your teeth with a toothbrush.
2. Attach the nozzle to the device.
3. Open the water reservoir lid and fill with water.
4. Select your desired water pressure setting.
5. Position the nozzle in your mouth, slightly open, and turn on the device.
6. To turn it off, press the power button while keeping your mouth closed to avoid splashing.

Product Details

• - Main Unit: BEAURAL Ultra-Fine Bubble Washer

- Colors: White, Violet
- Price: 16,500 yen (tax included)
- Availability: Electronics retail stores nationwide (some exclusions apply)

• - Replacement Nozzles: BEAURAL Ultra-Fine Bubble Nozzle (set of two)

- Price: 1,540 yen (tax included)

The BEAURAL Ultra-Fine Bubble Washer will be available for purchase through the official online store, various e-commerce platforms, and in select electronics retailers starting September 29, 2025. Emphasizing the mantra that