Fuji TV Collaborates with Mitsukan's Fibee for Unique Variety Show CM
In a groundbreaking move, Fuji TV has teamed up with Mitsukan's Fibee brand to launch an exciting new promotional campaign for their long-running variety show, 'Toratari' (translated as 'Are You Getting Enough Footage?'). This unique collaboration marks the first-ever commercial featuring the show's nine-member ensemble, Super Express, and has generated significant buzz leading up to its 10th anniversary.
'Dorataru' has gained tremendous popularity over its decade-long run, airing new episodes biweekly every Monday on Fuji TV's streaming service, FOD, as well as on Fuji TV TWO Drama & Anime. The show, which is currently in its 10th season, has consistently ranked high in viewer ratings, making it a staple in the world of Japanese entertainment.
The campaign centers around the new product, the 'Fibee Transfer Box: Dinner Station,' which emphasizes the benefits of fermented dietary fiber. The product comes in a creatively designed train-themed box, featuring a variety of dinner options that are sure to please. The excitement reached new heights when the Super Express members gathered in the studio, where they regularly record songs for the show, to celebrate their latest collaboration.
In addition to the delightful dinner options, fans who purchase this product will receive an exclusive sticker featuring their favorite member of Super Express. Scanning the QR code on the sticker will unlock special augmented reality (AR) content, showcasing a different side of the members than what was seen in the previous collaboration, 'Snack Station.' Fans are encouraged to look out for the playful interactions between the members as they engage with this original AR experience.
This vibrant collaboration commercial is set to be streamed and aired sometime in February, so fans—referred to as 'Eight Cars'—are advised to stay tuned for updates.
Leader Ryoga's Comment:
"I feel like we've received an early 10th-anniversary gift from Mitsukan! This fantastic collaboration CM full of personality and noteworthy highlights is a must-watch!"
Show Summary:
Product Details:
FOD Overview:
FOD, Fuji TV’s official video and e-book distribution service, offers a subscription of ¥1,320 (tax included) for the FOD Premium Standard Course. Subscribers gain access to over 100,000 films and dramas as well as more than 200 magazines to enjoy. Additionally, with 'FOD Friday', enjoy selected TOHO Cinemas films for just ¥1,200 (tax included).
Fuji TV TWO Drama & Anime Overview:
Featuring popular historical dramas and the latest hits, Fuji TV TWO offers an extensive range of original programming, including shows featuring trending groups like Super Express and RIIZE. The network also has an impressive lineup of music shows and classic programs, including the beloved musical variety, 'Night Hit Studio.'
'Dorataru' has gained tremendous popularity over its decade-long run, airing new episodes biweekly every Monday on Fuji TV's streaming service, FOD, as well as on Fuji TV TWO Drama & Anime. The show, which is currently in its 10th season, has consistently ranked high in viewer ratings, making it a staple in the world of Japanese entertainment.
The campaign centers around the new product, the 'Fibee Transfer Box: Dinner Station,' which emphasizes the benefits of fermented dietary fiber. The product comes in a creatively designed train-themed box, featuring a variety of dinner options that are sure to please. The excitement reached new heights when the Super Express members gathered in the studio, where they regularly record songs for the show, to celebrate their latest collaboration.
In addition to the delightful dinner options, fans who purchase this product will receive an exclusive sticker featuring their favorite member of Super Express. Scanning the QR code on the sticker will unlock special augmented reality (AR) content, showcasing a different side of the members than what was seen in the previous collaboration, 'Snack Station.' Fans are encouraged to look out for the playful interactions between the members as they engage with this original AR experience.
This vibrant collaboration commercial is set to be streamed and aired sometime in February, so fans—referred to as 'Eight Cars'—are advised to stay tuned for updates.
Leader Ryoga's Comment:
"I feel like we've received an early 10th-anniversary gift from Mitsukan! This fantastic collaboration CM full of personality and noteworthy highlights is a must-watch!"
Show Summary:
- - Title: 'Toratari' Season 10
- - Streaming: Available on FOD Premium (with on-demand access to past episodes)
- - Airing: Fuji TV TWO Drama & Anime (also viewable through Fuji TV TWOsmart)
- - Latest Episode Airing: February 9th, Monday from 11:30 PM to midnight, with new episodes airing biweekly
- - Participants: Super Express
- - Streaming URL: FOD Toratari
- - Program URL: Toratari Official Page
Product Details:
- - Name: 'Fibee Transfer Box: Dinner Station'
- - Price: ¥2,515 (tax included) Shipping costs apply.
- - Sales Period: February 3rd, 12:00 PM to April 30th, 12:00 PM
- - Sales Location: Available exclusively on Mitsukan's official online shop
- - Purchase Benefits: Original AR-enabled sticker featuring Super Express (nine designs available)
FOD Overview:
FOD, Fuji TV’s official video and e-book distribution service, offers a subscription of ¥1,320 (tax included) for the FOD Premium Standard Course. Subscribers gain access to over 100,000 films and dramas as well as more than 200 magazines to enjoy. Additionally, with 'FOD Friday', enjoy selected TOHO Cinemas films for just ¥1,200 (tax included).
- - FOD URL: FOD Official Site
Fuji TV TWO Drama & Anime Overview:
Featuring popular historical dramas and the latest hits, Fuji TV TWO offers an extensive range of original programming, including shows featuring trending groups like Super Express and RIIZE. The network also has an impressive lineup of music shows and classic programs, including the beloved musical variety, 'Night Hit Studio.'
- - Fuji TV TWO URL: Fuji TV TWO Official Site
Topics Entertainment & Media）
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