#Philippines #GCC #Ascendion #PhilTech #Cebu

Ascendion and Philtech Inc. Launch a GCC in Cebu to Redefine Digital Operations

In a groundbreaking initiative, Ascendion, a prominent player in AI-driven software engineering, and Philtech Inc. have officially announced the inauguration of their innovative Global Capability Center (GCC) in Cebu, Philippines. This ambitious project aims to reshape digital operations and support for a vast workforce of over 285,000 employees spanning across more than 2,200 Albertsons Companies locations.

The Collaborative Effort
This launch marks the culmination of a decade-long partnership between the two companies as they deliver solutions tailored for the evolving needs of enterprise operations within the retail sector. Ascendion's AI-first platform is engineered to enhance customer service, streamline engineering processes, and ensure smooth HR operations—all crucial factors for a thriving digital environment.

During the unveiling, Ascendion's Senior Vice President for Global Growth Markets, Manan Mehta, emphasized the transformative nature of the GCC. He stated, "Our vision is clear—GCCs must evolve into Generative Global Capability Centers—AI-native, value-generating hubs that drive real business impact." This sentiment encapsulates the primary goal of the new facility, which is to facilitate a synergy between cutting-edge AI solutions and human talent, redefining how companies approach operational excellence in the digital age.

Philtech's Role in the Expansion
Philtech Inc., recognized as a crucial technology partner within the Albertsons Companies, is set to leverage the new GCC to implement modern technologies such as GenAI and Ascendion’s proprietary solutions. Trung Nguyen, Philtech's General Manager, echoed the significance of this partnership: "As one of our largest technology hiring partners, Ascendion looks forward to helping identify and enable relevant AI tech for operational excellence." This collaboration underscores a shared commitment to elevating business operations through technological advancements.

Enhancing Global Operations
The establishment of the GCC in Cebu is part of a broader evolution of traditional GCC roles, which have historically functioned mainly as cost-efficient delivery hubs. In today's competitive landscape, the need for innovation and proactive problem-solving has redefined the expectations of such centers. By integrating AI-powered technologies, the GCC is positioned to not only enhance efficiency but also cultivate a culture of innovation that can create tangible value across the organization.

The Impact on Cebu
Cebu is poised to become a burgeoning hub for technology and AI-driven solutions in the Philippines. The launch of the GCC represents a significant milestone for the region, introducing advanced capabilities in AI software engineering and digital transformation. Both Ascendion and Philtech view this initiative as instrumental in establishing Cebu as a center for next-generation technological innovation, fostering an ecosystem that supports the growth of AI talent and services.

Looking Ahead
As Ascendion activates its AI tools, including AVA+—an AI-first software engineering platform—and METal—a talent orchestration system for Filipino professionals—the GCC is set to redefine operational strategies within the enterprise landscape. This confluence of talent and technology aims to maximize productivity, accelerate software delivery, and ensure real-time transparency in core business functions.

In conclusion, the launch of the Global Capability Center in Cebu is emblematic of a transformative shift within the business landscape, where AI and engineering expertise are leveraged to create innovative solutions. The partnership between Ascendion and Philtech Inc. is paving the way for a future where digital operations are not only optimized but also aligned with the modern demands of the workforce, thereby establishing a new standard for global capability centers in the AI era.