#Japan #Healthcare Data #Minato, Tokyo #SCUEL #Physician Dataset

Understanding the Patient-Physician Interaction with SCUEL's New Dataset

In the evolving landscape of healthcare, effective targeting of physicians has become crucial for pharmaceutical companies. Amidst changes in physician work patterns and the ongoing demand for improved healthcare efficiency, SCUEL (Scuel Co., Ltd.) has taken a significant step by launching a comprehensive dataset that allows these companies to gain insights into patient interactions with physicians.

Launch Overview

On August 1, 2025, SCUEL rolled out its innovative "Outpatient Slot Data Set". This resource is designed to shed light on the volume of outpatient appointments physicians have, ultimately aiming to visualize the engagement level of doctors with patients. This new dataset comes at a time when access to detailed physician targeting has become a necessity, especially given the shrinking number of medical representatives (MRs) involved with healthcare.

The challenge facing pharmaceutical companies has traditionally centered on facility targeting—determining which hospitals or clinics to approach based on existing data. However, when it comes to targeting specific physicians, many still struggle despite this being a critical aspect of their strategy. Understanding the characteristics of physicians, such as their specialty and qualifications, has been the norm; however, the landscape is changing.

The Challenge of Physician Targeting

With less MR personnel and a noticeable increase in the number of physicians nationwide, coupled with a significant physician shortage in rural areas and specialized fields, the question arises: "Who are the physicians genuinely interacting with patients?" This demand for data-driven targeting is more urgent than ever.

SCUEL's development of the Outpatient Slot Data Set utilizes advanced algorithms that streamline the collection and organization of complex physician data. Notably, the organization has established a system for regular updates, ensuring that users have access to the latest information reflecting real-world clinical practices.

Visualizing Physician Engagement

The Outpatient Slot Data Set aggregates data from the outpatient duty schedules of physicians across approximately 5,100 facilities, which includes prominent national hospitals. This comprehensive dataset highlights not just static information about specialties but also real-world interactions physicians have with patients. Particularly useful for pharmaceutical and medical device companies, it provides insights into patient engagement levels that are often obscured in broader statistics.

For instance, if one hospital, let's call it Hospital A, has a moderate quantification of diabetes management cases while only a few physicians head the diabetes outpatient unit, their engagement potential could surpass that of Hospital C, which has a larger output but with a less personalized approach.

Highlighting Potential Patient Engagement

Delving deeper into the data reveals an interesting nuance in potential patient engagement. Hospitals that might not appear as high-performing institutions can display comparable, or even higher, engagement on a per-physician basis. It emphasizes the idea that sometimes, focusing on specific individual physicians can uncover significant engagement opportunities that raw facility data might not reveal.

Further analytics can reveal how such engagements can be skewed towards certain healthcare professionals within specific institutions. By assessing the proportion of outpatient duties held by physicians in specific specialties, pharmaceutical marketers can pinpoint target professionals whose patient appointments are more concentrated.

Educational Seminars on Data Utilization

To aid understanding of these insights, SCUEL has developed seminar videos aimed at medical professionals, pharmaceutical companies, and medical device manufacturers. These free resources elucidate the nature of physician work, patient engagement, and how to best utilize the new Outpatient Slot Data Set. Interested individuals can apply for a viewing password.

Conclusion

In the continuously evolving healthcare sector, SCUEL is committed to enhancing data solutions tailored for the industry. With the launch of the Outpatient Slot Data Set, pharmaceutical companies now have the means to navigate the complexities of physician engagement more effectively. For those seeking additional information or samples from the data set, SCUEL welcomes inquiries and provides tailored data match services.

As the healthcare landscape shifts, staying informed and utilizing accurate data will be pivotal for success in the pharmaceutical domain.