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Simpli.fi Unveils Next-Generation AI Advertising Solutions

Simpli.fi, a renowned Advertising Success Platform, has recently debuted its innovative suite of AI-powered advertising tools aimed at optimizing marketing efforts for businesses of various scales. This launch includes two key offerings: the Simpli.fi Autopilot AI and an upgraded Media Planner that integrates advanced AI capabilities to enhance campaign planning.

Autopilot AI: Simplifying Campaign Management

The Autopilot AI tool is designed to allow advertisers to effortlessly create, plan, launch, and refine omnichannel marketing campaigns in mere minutes. This user-friendly tool promotes efficiency by minimizing the complexity usually associated with campaign management. It operates on a flexible pay-as-you-go billing system, meaning advertisers can leverage its capabilities without being subjected to minimum spending requirements.

Simpli.fi has already partnered with Temporary Residence Limited, a record label based in New York, to test the Autopilot AI. The collaboration aimed to boost ticket sales and increase foot traffic for album releases and concert tours by pinpointing the most promising audience segments and geographic locations. The results were impressive, showcasing the effectiveness of targeted marketing strategies that resonated with the right demographics. According to Jeremy deVine, the founder of TRL, "Autopilot AI is incredibly communicative and collaborative. The platform is approachable from top to bottom and executes campaign strategies thoroughly and effectively."

Media Planner with Plan Assist: Enhancing Strategic Execution

In addition to Autopilot AI, Simpli.fi has introduced the Media Planner with Plan Assist. This tool simplifies the complexities of campaign planning by providing marketers with actionable, AI-driven insights. This ensures that they can efficiently orchestrate high-impact strategies without the usual hassle. Both tools provide the ability to reach audiences across various channels, including streaming TV, online video, and audio, creating a comprehensive marketing ecosystem.

These solutions were showcased at the CES event in Las Vegas, allowing potential users to witness their functionality in real-time. Simpli.fi's CEO, Frost Prioleau, highlighted the goal of these advancements, stating, "Our mission is to make programmatic advertising accessible for everyone. We believe that our cutting-edge solutions can revolutionize AI-driven marketing by leveraging our unique strengths in handling unstructured data and our capacity to manage over 140,000 campaigns monthly across numerous sectors."

Empowering Advertisers to Achieve More

With these innovative tools at their disposal, advertisers are encouraged to work smarter rather than harder. The platform's AI recommendations for audience targeting and real-time performance analytics empower marketers to craft impactful campaigns that yield substantial results. By streamlining the advertising process, Simpli.fi positions itself as a pivotal player in the ongoing transformation of marketing technology.

For those interested in harnessing the power of AI-driven advertising solutions, Simpli.fi invites users to explore the capabilities of Autopilot AI and Media Planner on their official website.

About Simpli.fi

Founded to deliver top-tier advertising solutions, Simpli.fi serves over 2,000 media teams and brands, aiding them in enhancing relevance in their marketing efforts and improving connections with their audiences. The platform facilitates the execution of over 140,000 campaigns each month on behalf of approximately 40,000 advertisers, regardless of their budget sizes. Notably, leading private equity firms such as Blackstone and GTCR are among Simpli.fi's investors, underscoring the credibility and potential of the platform.

To learn more about how Simpli.fi can transform your advertising strategies, visit Simpli.fi.