Exciting New Opening at Tokyo Midtown: NOUSAKU / NS by NOUSAKU
On July 18, 2025,
NOUSAKU, a renowned Japanese brand known for its exquisite metalwork, will unveil its first-ever multifaceted brand store,
NOUSAKU / NS by NOUSAKU, located on the third floor of Tokyo Midtown Galleria. This innovative retail space will showcase a blend of the brand’s traditional craftsmanship alongside modern design aesthetics, combining tableware made of 100% tin and unique brass home décor, as well as jewelry crafted from the new material
“Tin Gold” under the inspired label NS by NOUSAKU.
This flagship store marks
NOUSAKU's sixth location in Tokyo and the second for NS by NOUSAKU, bringing a curated selection of both brands’ products into a single inviting atmosphere. The opening highlights include exclusive artisanship from NOUSAKU’s skilled craftsmen, evident in the tin ceiling decorations and furniture surfaces, with flooring made from casting sand, all reflecting the brand’s commitment to exceptional quality.
Architecture and Design
The store’s design is entrusted to the celebrated architect
Yuko Nagayama, who has previously designed the
NS by NOUSAKU shop at Coredo Muromachi. The total space of approximately 62 square meters features distinctive curved walls representing the brand colors, thoughtfully sectioning the space between NOUSAKU and NS by NOUSAKU. The central area will serve as an exhibition space, showcasing new products and hosting events, aiming to create a dynamic environment for art and commerce.
Grand Opening Promotions
To commemorate the store's launch, the first 30 customers purchasing items worth
¥11,000 (tax included) or more from NS by NOUSAKU will receive an exclusive
original charm adorned with a beautiful amber sugar confection. This promotion is limited to the Tokyo Midtown location while supplies last.
Designer Event
A special event featuring
Asuka Wakita, the designer of NS by NOUSAKU’s second collection
“Line and Curve,” will be held on July 20, 2025. This unique opportunity will allow attendees to learn directly about the inspirations behind the jewelry designs. The event will take place from 1:00 PM to 4:00 PM at the store, and due to expected crowds, tickets may be distributed to manage attendance.
Exclusive New Releases
In addition to the opening festivities, NOUSAKU will introduce seven new exclusive items, emphasizing the beauty of materials such as exquisite brass vases and lucky cat figurines made from 100% tin. Prices for the new products will range from
¥6,600 to
¥16,500, catering to a wide audience, keen to acquire these artisanal pieces.
About NOUSAKU
Founded in 1916 and based in Takaoka City, Toyama Prefecture,
NOUSAKU is led by CEO
Chiharu Nousaku. The company specializes in the manufacturing and sales of tin and brass castings, tin jewelry, and conducts industrial tourism projects, including the Ten-Year Tin Wedding Anniversary initiative. Their website offers further insights into their wide-ranging collections:
NOUSAKU.
This new store not only embodies NOUSAKU’s rich heritage but also paves the way for future innovations in design and craftsmanship.