#Japan #Tokyo #Calorie Mate #Web Commercial #Madoka Yashiro

The Inspiring Journey of Madoka Yashiro

On June 10, 2025, Otsuka Pharmaceutical Co., Ltd. will release a new web commercial for Calorie Mate titled "For Adults Who are Passionate, Ei, Ei, Yo!" This work relates to the date, 6/10, reflecting the theme of enthusiasm.

The commercial features the life story of Madoka Yashiro, who has been passionate about standing on her toes since childhood. At 49, after completing her child-rearing responsibilities, she embraced her love for dance and began practicing robot dancing. Remarkably, she won a national competition just two years later, at the age of 50. The commercial is a powerful testament to the idea that anyone can pursue their passions at any age.

Calorie Mate, known for its balanced nutritional products, aims to support adults in their pursuits by providing essential nutrients in a convenient way through its jelly format. The underlying message is clear: One can remain dedicated to their interests and aspirations, even amidst the daily hustle and bustle of life. The phrase "Ei, Ei, Yo!" symbolizes this support.

Overview of the Web Commercial

• - Release Date: June 10, 2025
• - Link: Watch Here
• - Star: Madoka Yashiro

Concept Behind the Commercial

Calorie Mate has been a reliable partner for many life scenarios, including studying and sports. This new campaign focuses on middle-aged individuals contemplating the next steps in their lives. It aims to resonate with those striving to live authentically and passionately.

Madoka Yashiro, with her unique style and devotion to her passions, exemplifies that inspiration can arise from everyday moments and quirky obsessions. Her journey encourages viewers to consider new pursuits, possibly igniting a desire to explore their own interests further.

Behind the Scenes of the Commercial

Some fun moments from filming included Yashiro playfully practicing her toe-stands in empty supermarket aisles and teaching child actors poses based on her admired stars. Her infectious spirit enlivened the shooting experience, creating an environment of camaraderie and joy.

Interview with Madoka Yashiro

When asked about initial reactions to the commercial offer, Yashiro expressed surprise and excitement, noting how she has always enjoyed Calorie Mate products. Reflecting on the shoot, she mentioned how delightful it felt, especially as someone who is not easily nervous.

Yashiro feels a personal connection to the phrase "For Adults Who are Passionate," as it encapsulates her present outlook on life. Her journey into toe-standing began with an admiration for world-renowned stars, transforming a childhood fixation into a lifelong passion.

Yashiro remarked that she continues to be inspired by seeing famous dancers on social media, propelling her to improve and innovate her routines. She aims to reach exciting new heights with her toe-dancing and shares her enthusiasm with fellow dancers, constantly refining their moves together.

The Power of Nutritional Balance

Madoka frequently reaches for Calorie Mate jelly due to its balanced nutrient composition, considering both taste and health benefits. She appreciates its convenience, especially when preparing for her dancing sessions, and often consumes it during breaks.

Advice for Her Peers

While Yashiro humbly states she’s not in a position to offer advice, she emphasizes the importance of embracing personal enjoyment over comparison to others. Finding joy in small things, even if they seem trivial to others, can foster a deeper passion for life.

About Madoka Yashiro

Madoka Yashiro, aged 53, is a devoted housewife who began standing on her toes from childhood, inspired by global stars. She took up robot dancing at 49, winning prestigious titles and gaining substantial social media following. Through her journey, she proves it’s never too late to pursue one’s dreams with fervor.

About Calorie Mate

Introduced in April 1983, Calorie Mate offers essential nutrients in a convenient, balanced format, making it ideal for various life situations, from busy workdays to demanding physical activities. Its range includes block, liquid, and jelly varieties, supporting people of all ages in their nutritional needs.