Life is Good Launches Creative Kids Design-a-Thon to Promote Optimism
Life is Good Launches Creative Kids Design-a-Thon to Promote Optimism
Life is Good, a brand renowned for its uplifting philosophy, has announced an exciting initiative—the Kids Design-a-Thon, running from May 11 to July 3, 2026. This event invites children across the nation to engage creatively, answering the question, “What makes life good?”. Kids are encouraged to express their thoughts through drawings, paintings, or any form of visual art, which will then be transformed into unique, custom-designed T-shirts.
John Jacobs, Co-Founder and Chief Creative Optimist at Life is Good, emphasized the inspiration derived from children, highlighting their innate curiosity and whimsical perspective of the world. He stated, “Kids have always been our biggest creative inspiration. Their playfulness, humor, and simple wisdom shine through so naturally in their art.” The Kids Design-a-Thon serves as an invitation for young artists to communicate their vision of optimism and to share it with a broader audience, advocating for positivity and kindness.
Making a Difference through Art
Not only is the Kids Design-a-Thon a platform for creativity, but it also has a noble purpose. The initiative is designed to channel the children’s artistry beyond household walls, moving them from the refrigerator to the public eye. Families participating in the event will be provided with a personal link to share their child's artwork with friends and relatives. Moreover, for every shirt purchased featuring these kid-designed prints, 100% of the net profits will contribute to the Life is Good Playmaker Project—a non-profit organization dedicated to helping children heal, grow, and thrive through play.
Steve Gross, Founder and Chief Playmaker of the Playmaker Project, highlighted the powerful impact of this initiative, stating, “At the Playmaker Project, we strive to help every child feel empowered, loved, and joyful. The Life is Good Kids Design-a-Thon gives kids the chance to turn their joy and creativity into a lifeline for other children.” This effort aims to remind children that their creative expressions can make a significant difference in the lives of others.
Who Can Participate
The Kids Design-a-Thon is open to all children aged 18 and under, providing an inclusive opportunity for every young aspiring artist. Parents, educators, and anyone engaging with children are welcomed and encouraged to partake in this creative endeavor. Submissions for designs can be made through the dedicated site, lifeisgood.com/kidsdesignathon, beginning from May 11 until July 3, 2026.
About Life is Good
Life is Good is not just a retail brand; it is a movement aimed at spreading optimism and positivity through art and messaging. The company donates over 10% of its annual net profits to the Life is Good Playmaker Project, which works tirelessly to support more than a million kids each year, helping them recover from trauma and develop into the next generation of optimists. They create and sell products that inspire a culture of positivity, making the message of optimism accessible to everyone.
Visit a nearby Life is Good store or check out LifeisGood.com for additional details. Stay connected with the brand on social media platforms like Instagram, TikTok, Facebook, X, and LinkedIn. Life is Good® holds a registered trademark reflecting its influential presence in promoting a positive lifestyle.
As the Kids Design-a-Thon unfolds, it promises to be a heartwarming celebration of creativity and optimism and a reminder that even the smallest voices can make a big impact in the world.
Topics Consumer Products & Retail）
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