#Tokyo #Letra #Mexican Crafts #Handmade Charms

Letra's New Arrival: Adorable Handmade Animal Charms

Letra, the global lifestyle brand operated by Sora of Tokyo, headquartered in Shibuya, Tokyo, has announced the launch of its delightful Mexican handmade animal charms. These charming accessories will be available on the WEB SHOP starting at 6 PM on May 25th. Alongside this, an exclusive novelty fair will also begin, making it the perfect time to shop.

Celebrate Mexican Craftsmanship

These unique charms offer a perfect blend of craftsmanship and creativity, drawing inspiration from the vibrant colors and joyful essence of Mexican culture. As summer approaches, the Mercado bag—a staple item—is about to get a trendy upgrade. Letra has curated these charms in response to customer requests for personalized touches that make their bags unique. Each charm is meticulously handcrafted by skilled artisans in Mexico, ensuring that no two pieces are the same. The joy of finding that “special one” that complements your style is truly a treat.

Transform Your Bag with Customizable Charms

Adding just one of these adorable animal charms to a simple Mercado bag adds a whimsical touch, instantly lifting your spirits. You can interchange the charms to match your mood or outfit, allowing endless fun with your usual Mercado bag. This flexibility to customize makes them not just accessories, but a form of self-expression.

Exclusive Offer for Online Shoppers

Customers purchasing products worth over 10,000 yen (including tax) from the Letra WEB SHOP will receive a complimentary souvenir charm. These keychains, reminiscent of Mexican souvenir shops, allow you to feel a slice of the local vibe. Designed with a delightful retro flair, they evoke the feeling of picking up a special memento, whether you attach them to your bag or keys.

Gift Conditions

Please note the following conditions for the novelty offer:

• - The purchase amount before any points or coupons must exceed 10,000 yen (tax included).
• - Only one novelty item will be awarded per qualifying purchase.
• - The offer ends when stock runs out, without prior notice.

Upcoming POP UP SHOP Schedule

To make these beautiful charms accessible, Letra will host several POP UP SHOPS:

1. Senri Hankyu
- Period: May 27 (Wed) - June 2 (Tue)
- Location: 1st Floor, Senri Hankyu
- Address: 560-8550 Toyonaka, Osaka, 1-5 Shin-Senri Higashi-machi
- Hours: 10:00 AM - 7:00 PM
- Senri Hankyu HP

2. Yokohama Takashimaya
- Period: May 27 (Wed) - June 9 (Tue)
- Location: 4th Floor, Yokohama Takashimaya
- Address: 220-8601 Yokohama, Kanagawa, 1-6-31 Minami-saiwai
- Hours: 10:00 AM - 8:00 PM
- Yokohama Takashimaya HP

3. Isetan Urawa Store - Hola Mexico Fair
- Period: May 27 (Wed) - June 2 (Tue)
- Location: 2nd Floor, Isetan Urawa Store (Hola Mexico Fair)
- Address: 330-0063 Saitama, Urawa, 1-15-1 Takasago
- Hours: 10:00 AM - 7:00 PM
- Isetan Urawa Store HP

4. Shibuya Scramble Square
- Period: May 28 (Wed) - June 3 (Wed)
- Location: 5th Floor, Shibuya Scramble Square
- Address: 150-0002 Tokyo, Shibuya, 2-24-12 Shibuya
- Hours: 10:00 AM - 9:00 PM
- Shibuya Scramble Square HP

What is Letra?

Founded in 2014, Letra focuses on Mexican handicrafts, prominently featuring the Mercado bag as its main product. The company’s buyers were captivated by the vibrant local culture and energetic communities during their trips to Mexico, making the Mercado bag their new favorite discovery. Not only are these bags lightweight and durable, but they also offer a canvas for creativity.
Letra has been growing the recognition of Mercado bags in Japan since then, achieving significant sales growth: from 1,200 units in 2015 to an impressive 35,000 units in 2024.

Letra's Social Good initiative aims to support producers by preserving traditional techniques and contributing to vocational training for individuals in prisons, promoting stability in the livelihood of Mercado bag artisans.

With the upcoming 2026 Spring/Summer theme titled