Ielove Group Continues Sponsorship with EX Furinkazan for 2026-27 Season

Ielove Group and EX Furinkazan: A Promising Partnership Continues

Ielove Group, a pioneer in Real Estate Digital Transformation (DX), has announced its continuation of the sponsorship agreement with the professional mahjong league, M League's team EX Furinkazan, for the 2026-27 season. Under the leadership of President Yasukazu Iwana, Ielove Group aims to further its brand presence among younger audiences, particularly those in their 20s.

A Strategic Move in Sponsorship

Since September 2024, Ielove Group has been sponsoring EX Furinkazan to engage with the youth demographic and increase awareness of the brand. The decision stems from the popularity of M League among younger audiences, allowing Ielove Group to leverage this enthusiasm for mutual benefit. EX Furinkazan recently clinched the championship title in the 2025-26 season, making this upcoming season even more significant as the team strives for a second consecutive victory—an unprecedented achievement in M League history.

Collaborative Events with University Students

One of the highlights of the partnership was a successful event held in cooperation with EX Furinkazan, where university students were given the opportunity to plan, promote, and execute the event as part of an experiential internship. This event, which attracted around 100 young attendees, showcased the potential of collaborative initiatives in enhancing brand engagement and fostering relationships with the youth.

In continuity of this tradition, Ielove Group plans to host another similar event around October 2026, again with the involvement of students in the planning and execution phases.

About EX Furinkazan

EX Furinkazan is a team in M League, a national professional league for competitive mahjong, and is owned by TV Asahi. Established in 2018, the team name is inspired by the military flag used by Takeda Shingen, coupled with ‘EX’, the call sign of its parent company. The team's philosophy draws from Sun Tzu's military strategies, encapsulated in the phrase,