Go Fish Tourism + Business Events Unveils New Era with Enhanced Marketing Network

Go Fish Tourism + Business Events: A New Beginning

Digital Edge, a prominent name in destination marketing and business events, has recently announced its transformation into Go Fish Tourism + Business Events. This strategic shift is aimed at adapting to the evolving dynamics of the travel and tourism industry. With over ten years of expertise in meetings, conventions, and B2B marketing, the newly minted brand promises expanded capabilities, deeper expertise, and innovative technology to help organizations navigate today’s competitive landscape.

Having become part of Agital in 2024, Digital Edge has worked closely with its sister companies, including Go Fish Digital and REQ. This collaboration has resulted in a comprehensive and cohesive marketing approach designed for the intricacies of tourism and business events. The newly integrated services encompass brand strategies, research, creative content, performance media, analytics, and PR communication operations that are harmonized to facilitate greater success for clients in the travel sector.

At the heart of this rebranding is the introduction of powerful technological tools, namely Go Fish’s Barracuda. This state-of-the-art suite employs AI-powered resources to streamline SEO, optimize paid media, enhance digital PR, and improve content management and analytics for clients, providing them with a significant competitive edge. President of Go Fish Digital, David Dweck, emphasizes the agency's focus on simplifying integrated marketing through a singular, cohesive partner—changing the narrative of marketing complexity into efficiency and effectiveness.

The evolution from Digital Edge to Go Fish Tourism + Business Events recognizes the necessity of blending leisure and group business strategies. In an unpredictable economic climate, understanding how leisure trends influence group perceptions and business decisions is critical. As leisure tourism fosters brand awareness and shapes reputation, meeting planners are increasingly swayed by leisure dynamics when it comes to making B2B decisions. The new strategy aims to bridge these two aspects, allowing destinations to foster mid-week business dynamics and stabilize year-round demand across both leisure and business travel sectors.

Mya Surrency, the founder of Digital Edge, reflects on this transformative journey, stating that this shift marks not an end, but a beginning—a more interconnected approach where industry specialization meets broad marketing reach. This interconnectedness will enable better outcomes for both destinations and business event brands as they navigate modern marketing challenges.

The launch of Go Fish Tourism + Business Events signifies a fresh chapter marked by innovative strategies and tactics that promise to redefine how organizations within the travel and tourism sector achieve tangible results today and in the future. As the brand identity comes to life, it introduces a pathway crafted by experience and expertise, ensuring travel and tourism organizations have the tools needed to thrive in a fast-evolving landscape.

In conclusion, Go Fish Tourism + Business Events not only embodies a new identity but fosters a deeper commitment to supporting the travel and tourism industry with cutting-edge strategies aimed at real-world effectiveness, benefiting clients and partners alike.

About Go Fish Digital

Go Fish Digital is a full-service integrated marketing agency dedicated to simplifying complexities while amplifying brand power. By fostering a unified focus, Go Fish Digital delivers coordinated campaigns that generate significant and measurable outcomes for their clients.