#United States #executive leadership #New Hudson #LifeSecure #Brian Vestergaard

Leadership Changes at LifeSecure Insurance Company

LifeSecure Insurance Company, based in New Hudson, Michigan, has recently made notable changes in its executive leadership. The retirement of Brian Vestergaard, the company’s longstanding vice president of Product and Marketing, has marked the end of an era at LifeSecure, effective March 4, 2026. Vestergaard was not just a key player in the company, but also one of its founding members, serving since 2006. His efforts played a crucial role in shaping LifeSecure's innovative offerings and crafting its brand identity.

A Legacy of Leadership

Vestergaard’s career at LifeSecure is distinguished by his development of simple yet flexible insurance products that addressed customer needs in the long term care market. His leadership in marketing and communications has also been critical to the brand’s visibility and growth in the competitive insurance landscape. President and CEO Ross Aron praised Vestergaard for his innumerable contributions, stating, "Brian has been instrumental in shaping LifeSecure, from developing an innovative Long Term Care product in the company's early years, building a well-known brand, expanding into the ancillary market, and so much more." His vision and leadership were integral in positioning LifeSecure as a key national player in the insurance market.

Exciting New Appointments

With Brian Vestergaard's departure, LifeSecure is prepared to embrace new leadership. Two key figures have been promoted to executive positions within the company. Jason Bushey, previously the chief risk officer, is now a significant force in guiding LifeSecure through its next phases. A Fellow in the Society of Actuaries and a member of the American Academy of Actuaries, Bushey has spearheaded the actuarial initiatives since 2010. His work ensures that LifeSecure maintains a robust financial stance while implementing effective product development and risk management strategies.

Kathy Tanner, also a founding member, has been appointed as the vice president of Strategy and Mergers & Acquisitions. She also serves as Corporate Secretary and her role emphasizes advancing LifeSecure’s strategic direction and growth, considering her extensive experience with the company since its inception.

Jeffery Young, who was a recent addition to LifeSecure’s leadership team as vice president of Sales, will now transition into a more expansive role by merging sales and marketing functions, hence bearing the title of vice president of Sales & Marketing.

A Bright Future Ahead

Ross Aron expressed optimism about the newly formed leadership team, emphasizing how Jay and Kathy’s insights and expertise will be pivotal in steering LifeSecure toward future achievements. "Their incredible perspectives and depth of experience will be vital as we lead LifeSecure into its next chapter of success and deliver accessible insurance solutions to more families," Aron stated, underlining the company’s commitment to serving clients better.

About LifeSecure Insurance Company

LifeSecure is dedicated to providing exceptional insurance experiences, specializing in supplemental health and long-term care insurance products. Licensed across the District of Columbia and all states except Florida and New York, the company continues its mission of facilitating accessible insurance solutions to families nationwide. To learn more about LifeSecure and its offerings, visit www.YourLifeSecure.com.

These leadership changes at LifeSecure mark a significant milestone as the company transitions into a new phase, and it will be intriguing to observe how the new team will innovate and evolve in this dynamic industry.