#Japan #Tokyo #Japan Direct Marketing #AYET Project #Bit Trade

Japan Direct Marketing and Bit Trade Partner for Web3 Expansion

Japan Direct Marketing Co., Ltd. (JDM), a prominent player in the comprehensive mail-order industry since 1977, has signed a memorandum of understanding (MOU) with Bit Trade Co., Ltd., a cryptocurrency exchange firm, as part of its transition toward a Web3.0 entity focused on entertainment, globalization, and digital transformation.

Evolution Towards a Comprehensive Service

JDM is stepping away from its traditional e-commerce model and is embracing innovation to enhance its service framework. The partnership with Bit Trade will enable JDM to leverage its extensive experience in payments, memberships, loyalty, and customer support to provide a more comprehensive and secure Web3 experience. This initiative aims to demystify and simplify the use of Web3 technologies for everyday consumers, many of whom are intimidated by the complexities of the crypto world.

The primary focus of this collaboration is to develop services that emphasize practical use cases for cryptocurrency beyond mere speculation. The two companies are committed to creating systems that support fans, creators, and local communities while ensuring that consumers can engage with Web3 technologies confidently and safely.

Strategic Goals and Collaboration

With an established foundation in traditional media—television, radio, newspapers, catalogs, e-commerce, and call centers—JDM will work to redefine user experiences in the Web3 space. The MOU will allow for collaborative efforts in three key areas:

1. Capital Partnership Discussions
JDM and Bit Trade will explore potential capital partnerships aimed at establishing a long-term joint venture that aligns their assets within the Web3 domain. This will not only enhance the value proposition in the Web3 marketplace but also create new business opportunities.

2. Registration for Cryptocurrency Service Intermediary
Following the enactment of amendments to the Payment Services Act on June 6, 2025, which introduces a new category for electronic payment methods and cryptocurrency service intermediaries, JDM is considering future registration for such services. Bit Trade will assist in this exploratory process. By prioritizing regulatory compliance and user-friendly design, JDM seeks to ensure clarity and security for all Web3 and cryptocurrency users.

3. Support for AYET Project
As part of their collaboration, Bit Trade aims to help facilitate the sale of the cryptocurrency “AYET” issued by AKBT Co., Ltd., a project partner of JDM. The AYET initiative seeks to transform the entertainment sector through new fan experiences and intellectual property developments, with Bit Trade coordinating professional token sales to sustain this vision.

Perspectives from Leadership

Seki Rai, President & CEO of Bit Trade

Seki expressed enthusiasm over the MOU with JDM, emphasizing their shared history of connecting with the public through direct marketing channels. He highlighted that this partnership will leverage Bit Trade's expertise in cryptocurrency and Web3 to aid JDM in their mission of developing a secure and user-centric intermediary service.

Akihiro Mizutani, President & CEO of JDM

Mizutani reiterated the transition of JDM from a traditional mail-order company to a multi-faceted service provider focused on entertainment, globalization, and digital initiatives. He highlighted the importance of creating demand-driven systems tied directly to daily shopping and entertainment experiences to foster a safe and engaging Web3 environment.

Conclusion

The collaboration between Japan Direct Marketing and Bit Trade signals a significant shift in how cryptocurrency and Web3 services can be integrated into regular commerce. Both companies are committed to creating an accessible, secure environment that supports users in their cryptocurrency engagements, aligning with broader digital transformation trends across industries.

Company Information

Japan Direct Marketing Co., Ltd.

• - Headquarters: 3-20-5 Toranomon, Minato-ku, Tokyo
• - CEO: Akihiro Mizutani
• - Founded: October 1977
• - Business Areas: Comprehensive services (mail-order, content planning, advertising, promotional support)
• - Website: Japan Direct Marketing

Bit Trade Co., Ltd.

• - Headquarters: 1-1-1 Nishi-Shinbashi, Minato-ku, Tokyo
• - CEO: Seki Rai
• - Business Areas: Cryptocurrency exchange operations and financial instrument trading
• - License: Registered as a cryptocurrency exchange and financial instrument business in Kanto
• - Website: Bit Trade