#United States #Brookdale Senior Living #Brentwood #Telly Awards #Make It Mine

Brookdale Senior Living Shines at the 2026 Telly Awards

Brookdale Senior Living, the leading operator of senior living communities in the United States and a major player in senior living real estate, has recently garnered significant acclaim at the 47th Annual Telly Awards. With its innovative web series, ‘Make It Mine,’ Brookdale not only captured the spotlight but also showcased its dedication to authentic storytelling that resonates deeply with audiences.

The Telly Awards, which celebrate excellence in video and television production, attract entries from numerous renowned brands, production companies, and creators globally. This year’s event saw participation from top organizations like Paramount and Warner Bros, making Brookdale's recognition even more special. The 'Make It Mine' series was awarded in key categories including Social Video – Series Culture & Lifestyle and Branded Content – Campaign Non-Scripted Documentary, marking a significant milestone in Brookdale’s content creation journey.

David Cygan, the Chief Marketing Officer at Brookdale, expressed pride in the accolades, stating, "These awards validate our commitment to creating content that builds lasting relationships with audiences through authentic storytelling." The essence of ‘Make It Mine’ lies in its narrative focus on Brookdale residents, who collaborate with professional interior designers to revamp their living spaces into personalized homes within just one day. This resident-centric approach highlights how individual identities can be reflected in personal spaces, illuminating the meaningful experiences and connections that enrich lives in Brookdale communities.

What sets ‘Make It Mine’ apart is its ability to transform traditional marketing into genuine storytelling. By centering the narrative on the residents rather than solely the brand, Brookdale positions itself as a facilitator for these individual journeys, allowing their stories to resonate on a broader scale. The series has achieved impressive engagement metrics across various digital platforms, accumulating over 57 million impressions, 24 million engagements, 32 million video views, and more than 67,000 hours of total watch time.

For viewers interested in exploring these heartfelt stories, all six seasons of 'Make It Mine' are available online, showcasing the transformative power of personalization and connection.

About Brookdale Senior Living

Brookdale is known as the nation’s premier operator of senior living communities, with a portfolio of 543 locations across 41 states. As reported in May 2026, Brookdale is capable of serving approximately 46,000 residents and remains devoted to its mission of enhancing the lives of seniors through compassionate care, expert clinical services, and unparalleled hospitality. With expectations to average around 42,800 consolidated units for the second quarter of 2026, Brookdale is dedicated to providing diverse living options including independent living, assisted living, memory care, and continuing care retirement communities.

By leveraging extensive expertise in healthcare, real estate, and hospitality, Brookdale offers seniors opportunities for personal wellness, growth, and meaningful interactions in an environment that feels like home. Guided by its core values of passion, courage, partnership, and trust, Brookdale aims to redefine senior living, paving the way for a brighter and healthier future for its residents.

For more information about Brookdale Senior Living and its array of services, visit brookdale.com or connect with them on Facebook and YouTube. Additionally, the company’s stock is listed on the New York Stock Exchange under the ticker symbol BKD.