#Japan #Tokyo #Functional Foods #@cosme TOKYO #No.C

No.C Launches First Physical Store in Tokyo

In a significant step for wellness enthusiasts, No.C (Number C), a groundbreaking functional food brand, is set to debut its first physical store within the bustling @cosme TOKYO, located on the second floor in Shibuya, Tokyo. This temporary yet impactful store will be open from July 1st to July 28th, 2026, welcoming health-conscious customers to experience the unique offerings of No.C.

About No.C

Launched in April 2026, No.C is dedicated to blending aesthetic beauty with health benefits through its unique formulation that features kuzu flower-derived isoflavones, scientifically designed to support a healthy lifestyle. Their slogan, “Yurutto, Kirei ni. Kokoro made, Karuya ni” (Take it easy, be beautiful. Lighten your heart), encapsulates the brand philosophy that self-care and positivity can coexist.

No.C aims to redefine inner care by encouraging users to adopt gentler routines rather than sticking to the rigid, often anxious, dieting principles of the past. By focusing on understanding personal needs, they promote a balanced lifestyle.

Key Product Features

1. Gentle Weight Management: Infused with isoflavones sourced from the kuzuflower, No.C's formula specifically targets abdominal fat and encourages lower BMI in users. It’s designed to help clear out unnecessary factors from the body, making way for a pleasant daily experience.

2. Premium Beauty Boost: Each serving features a remarkable 1,000mg of liposomal vitamin C along with various other types of vitamin C for optimal absorption. The product is enhanced with niacinamide from the B vitamin group along with a blend of three different peptides—soy, silk, and collagen—to nurture true beauty from within.

3. Delicious Daily Habit: The refreshing lemon flavor appeals to those looking to enjoy their health supplement daily. Packaged conveniently in stick forms, it's easy to carry for on-the-go nutrition, making wellness seamlessly integrate into busy lifestyles.

A Unique In-store Experience

This in-person presence at @cosme TOKYO represents an exciting evolution for No.C, transitioning from an online-only brand to a tactile, customer-facing experience. This strategy emerges in response to customer feedback about wanting to see, feel, and potentially sample products before committing to an online purchase.

With a target audience consisting of beauty afficionados who frequent @cosme TOKYO, No.C will offer personalized consultations and guidance, creating opportunities for customers to discover how to incorporate the products into their lives effectively.

Scheduled operational hours for this exclusive pop-up will mirror those of @cosme TOKYO, running from 11:00 AM to 9:00 PM daily. Notably, visitors will have the chance to purchase No.C offerings with entry-level packages of the product available at just 2,580 yen for 15 packets.

Product Overview

• - Name: No.C
• - Type: Powder (15 packets, 30 packets)
• - Availability: Official online site, major E-commerce platforms such as Amazon and Rakuten, and @cosme TOKYO (for a limited period)

As we look ahead, the presence of No.C within a dynamic retail space like @cosme is likely to draw keen interest, illustrating broadly how the health and wellness sector is evolving in tandem with consumer preferences toward integrative, holistic approaches to beauty and health.

For more detailed information or to explore their offerings, you can visit the official website: No.C Official Site.