Challenging Assumptions in AI Marketing: Transforming Data Insight into Strategy

Seminar Overview

Momentum Corporation, based in Minato, Tokyo, is set to host an insightful seminar titled "Challenging Assumptions in AI Marketing: Transforming Data Insight into Strategy" on June 23, 2026.

This event aims to address common challenges faced by marketers in the realm of AI-driven advertising. Despite utilizing AI to optimize ad delivery, many companies find that their conversion rates (CVR) and cost per acquisition (CPA) do not meet expectations. Additionally, while AI has improved the production and enhancement of landing pages, the crucial connection to increased sales often remains elusive.

AI undoubtedly serves as a potent asset in marketing, yet to fully unlock its potential, marketers must be aware of foundational principles and risks associated with its deployment. Ignoring bottlenecks in workflows can hinder the optimization capabilities of AI, preventing it from achieving optimal performance levels.

This seminar will feature four leading companies in the digital advertising space, each bringing expertise in enhancing the efficacy of AI in marketing. Participants will learn specific strategies to correctly implement AI and maximize the value of each click through a comprehensive optimization approach.

Key Seminar Topics:

1. Enhancing AI Learning Precision: Participants will gain insights on how to refine the AI learning process to yield more reliable outcomes.
2. Data Quality and AI Efficiency: Explore the correlation between the quality of data and the effectiveness of AI applications.
3. Converting AI Potential into Results: Understand how to connect the capabilities of AI to measurable success.
4. Mastering the AI Environment: Learn how to create a conducive environment for leveraging AI effectively, shifting the mindset from merely "handing over" tasks to "mastering" the technology.

Attendees will walk away with actionable tips aimed at elevating their marketing strategies to new heights.

Seminar Details:

- Date & Time: June 23, 2026, from 11:00 AM to 12:30 PM (JST)
- Format: Online (via Zoom)
- Hosts: UNCOVER TRUTH, GMO TriHatch, TeN, Momentum Corporation
- Registration Link: Register Here

Featured Speakers:

Takashi Ogawa, Chief Analytics Officer, UNCOVER TRUTH

Having joined UNCOVER TRUTH in 2015 as CAO, Ogawa has vast experience working with major companies like Microsoft and Amazon Japan. He is also an active speaker and writer, contributing significantly to digital marketing education.

Ryo Tajima, Sales Department Manager, GMO TriHatch

Previously involved in real estate for retail establishments, Tajima has transitioned to focusing on online store engagement and currently oversees sales strategies that have facilitated the implementation of services for over 2,000 stores across 300 companies.

Osamu Sugimura, Executive Officer, TeN

With a strong background in management and consulting from a major listed corporation, Sugimura has played a pivotal role in expanding TeN’s presence in various Asian markets and spearheaded the introduction of the company's tool, LandingHub, across numerous clients.

Yasuhiro Takeshima, Vice President of Marketing, Momentum

Starting his career in corporate sales at a major startup, Takeshima has progressed through executive roles in marketing and business development, particularly emphasizing the importance of data-driven strategies in the digital realm.

About Momentum Corporation:

Momentum is committed to developing and providing high-precision ad verification solutions under the guiding principle of building a trustworthy infrastructure for the digital society. This initiative not only promotes the healthy evolution of the internet advertising landscape but also aims to reduce the costs and complexities related to risk management in digital marketing, thereby allowing businesses to focus on core challenges effectively.

For more information, please visit Momentum Corporation.