#United States #True Salt #Sea Salt #Baja California

True Salt Expands Operations in Baja California

True Salt, a renowned producer of all-natural sea salt, has recently declared a major expansion of its production facilities located in Baja California, Mexico. This strategic move comes in response to the increasing demand from the U.S. market for high-quality sea salt products. With this expansion, True Salt aims to increase its production capacity by more than 40%, marking one of the most significant infrastructure investments in the company's history.

A Growing Demand for Quality

In the past year, True Salt has experienced exceptional growth largely driven by food manufacturers seeking clean-label natural ingredients. Foodservice distributors, too, have ramped up orders as restaurants and hospitality groups look for reliable, high-quality sea salt to enhance menu consistency. This surge in demand underscores the importance of True Salt expanding its operations to continue delivering high-quality, pure, and reliable sea salt without compromise.

Brian Pierce, CEO of True Salt, highlighted the industry's shift toward simplicity, transparency, and improved ingredients, stating, "Sea salt sits at the heart of that transformation." He emphasized that the expansion allows True Salt to reinforce its supply chain, shorten lead times, and maintain the superior quality that customers expect.

Sustainability at the Core

True Salt is committed to environmental responsibility. The new facility in Baja California will implement sustainable production practices, ensuring that the expansion not only focuses on increased output but also aligns with the company’s dedication to ecological stewardship. Kelly Egan, COO of True Salt, remarked, "Our operations in Baja are not just about producing more salt; they’re about doing it the right way. We’re focusing on long-term sustainability for both the environment and the economy."

This approach reflects a growing consumer preference for products that are not only healthy but also produced responsibly. The upgraded facility will incorporate systems aimed at maintaining the natural purity of the sea salt while supporting the environment, further differentiating True Salt in a competitive market.

Looking to the Future

With the addition of this facility, True Salt cements its position as one of North America's most reliable suppliers of natural sea salt. The company is enthusiastic about future investments aimed at sustainable sourcing, regional distribution, and advanced quality systems to ensure it remains a leader in a rapidly growing market.

As a company founded in Phoenix, Arizona, True Salt has built its reputation on delivering high-quality sea salts to foodservice, food manufacturing, and consumer sectors. True Salt's unwavering commitment to purity, performance, and sustainability shapes its vision for the future: a world where sea salt is recognized as a premium ingredient in kitchens worldwide.

In conclusion, True Salt's expansion in Baja California is a testament to its dedication to meeting market demands while adhering to principles of sustainability and quality. This initiative not only positions the company for enhanced growth but also reflects a broader shift in consumer preferences towards clean, natural products.

For media inquiries, please contact:

Kelly Egan
COO
Phone: 480-674-9203
Email: [email protected]
Website: truesaltco.com