SNIDEL Collaborates with GREGORY: Stylish Mini Backpacks Launch in June

Exciting Collaboration Between SNIDEL and GREGORY

SNIDEL, a popular women's brand operated by Mash Style Lab, has announced its first collaboration with the California-based backpack brand GREGORY. This partnership marks the beginning of an exciting journey, bringing together the unique aesthetics of SNIDEL with the functional designs of GREGORY. The first items from this collaboration will be available for pre-sale on June 13 at 12:00 PM through SNIDEL's official online store and various e-commerce platforms including USAGI ONLINE and the MASH STORE app. The items will hit the shelves in physical stores nationwide starting July 9.

Collaborative Products Overview

Mini Backpack

The collaboration includes a stylish mini backpack that combines GREGORY's outdoor functionality with SNIDEL's feminine touch. The color scheme of ivory and pink beige not only complements various fashion choices but also makes it versatile for all seasons. Despite its compact size, this mini backpack offers ample storage with internal pockets and an external zippered pocket, ensuring convenience for daily use. Priced at ¥15,950, it is a must-have for fashion enthusiasts who value both aesthetics and functionality.

Squeeze Bag

Additionally, there is a sporty squeeze bag featuring a round shape, sparkly logo thread, and pink beige straps that add a touch of femininity. Constructed from lightweight materials, this bag is designed for everyday usability and includes a mesh pocket with a gold zipper and a side pocket for added convenience. Available for ¥10,890, this bag complements SNIDEL's clothing line and remains a chic option throughout the year.

Squeeze Bag

Launch Details

- Web Release Date: June 13 at 12:00 PM (JST)
- Available at:

- SNIDEL Official Store
- USAGI ONLINE
- MASH STORE App

- In-Store Release Date: July 9 at all SNIDEL locations across Japan

- Store Locator

About GREGORY

Founded in 1977 in California, GREGORY is renowned for creating the most comfortable backpacks for hiking and outdoor activities. With a mission to create the best-fit backpacks, GREGORY has been committed to quality, functionality, and comfort for over 45 years. Their products not only excel in outdoor pursuits but also cater to urban lifestyles, offering a wide range of sizes and colors.

About SNIDEL

Launched on April 9, 2005, SNIDEL embodies a unique blend of street style and elegance. With an emphasis on detailed craftsmanship, the brand celebrates the beauty of the female silhouette. SNIDEL is a global brand that caters to women who love fashion, with a presence in 38 stores across Japan, 45 in China, 5 in Hong Kong, 3 in Taiwan, and locations in New York, Thailand, and the Philippines, totaling 94 stores as of April 15.

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