#Japan #Tokyo #Market Trends #Cross Marketing #SEEDER

Uncovering Future Market Trends: A Seminar Overview

In an age where climate change is no longer just a topic of discussion but a reality affecting our everyday lives, companies must adapt to ever-evolving consumer habits and preferences. On August 24, 2026, Cross Marketing will host an enlightening seminar aimed at understanding the fundamental changes in market dynamics over the next two to three years.

Seminar Focus

This seminar combines the innovative tribal data analysis from SEEDER Co., Ltd. and the market insights from Cross Marketing. It represents the third installment of a series that delves into forecasting market shifts driven by empowered consumers.

The Impact of Climate Change

The opening topic discusses how unusual weather has become the norm, leading to a persistent summer-like condition that challenges traditional consumer products and services. Not only are consumers modifying how they deal with heat, but they are also shifting into new lifestyle habits that are more sustainable. This evolution demands businesses redefine their understanding of what constitutes a 'sellable product.' By exploring existing market trends, participants will gain insights into these rapid transformations.

Modernizing Tribal Definitions

As we navigate these unpredictable times, understanding the consumers of the future becomes crucial. This segment will explore how previously defined tribes of advanced consumers can be updated to reflect contemporary challenges like climate change. What new signs of change should businesses be looking for, and how can they adapt their strategies accordingly?

Crafting Future Consumer Scenarios

Using the updated tribal hypotheses, we will collaborate on visualizing scenarios for future consumers in the next 2-3 years. How will their lifestyles transform, and what new markets will emerge from these changes? Discussions will also focus on practical business strategies that companies can use to innovate product development and marketing aligned with these evolving demands.

Recommended For

This seminar is best suited for marketers and business leaders who are eager to align their strategies with emerging trends arising from climate change. If you are looking for insights into:

• - New product and service concepts that cater to changing consumer habits,
• - Emotional values and new life habits that transcend basic functionality,
• - Building unique brand experiences based on evolutionary trends rather than mere imitation,

then this event is for you.

By decoding the underlying structural factors behind current trends, participants will gain valuable insights for future planning and mid-to-long-term marketing strategies.

About the Seminar

• - Name: Exploring Future Market Trends: Uncovering Hit Sources for 2-3 Years Ahead
• - Date: August 24, 2026
• - Time: 14:00 - 14:30 (JST)
• - Format: Online via Zoom (Pre-registration required)
• - Cost: Free
• - Registration Details: Sign Up Here

Note: Participation may be restricted for competitors.

Company Information

Cross Marketing, founded in April 2003 and headquartered in Shinjuku, Tokyo, specializes in marketing research and consultancy services.

SEEDER Co., Ltd. focuses on tribe research and aiding businesses in new product development and strategy.

For more inquiries, please contact the seminar office at ([email protected]).