Hotto Motto Celebrates New Fried Horse Mackerel Lunch Box with Special Campaign

Hotto Motto Launches Exciting Campaign for New Dish

Hotto Motto, a popular takeout bento brand in Japan, is excited to unveil its latest addition, the "Fried Horse Mackerel Nori Tart Bento." To commemorate this delicious release, the company is hosting a fantastic promotional campaign on its official social media platforms, X and Instagram. As of May 2026, Hotto Motto has established a robust presence with 2,421 locations across the country, catering to the diverse preferences of bento lovers.

Social Media Campaign Details

On X (formerly Twitter)

- Follow the official Hotto Motto account @hottomotto_com
- Engage with the campaign post by selecting a hashtag option and submitting your entry.

Prizes:
1. Hotto Motto e-money worth 500 yen
2. Number of winners: 100
3. Campaign period: June 3, 2026, 10:00 AM to June 16, 2026, 11:59 PM

Participants can enter daily, as campaign posts will be shared every day at 10:00 AM during the entry period. It's important to follow the account and make a repost to validate your submission, as entries lacking one of these requirements will be disqualified.

On Instagram

- Follow the official Hotto Motto account @hottomotto_official
- Like the campaign post shared by the Hotto Motto account.

Prize:
1. Le Creuset Neo Round Plate (Rainbow)
2. Number of winners: 1
3. Campaign period: June 3, 2026, 10:00 AM to June 16, 2026, 11:59 PM

Winners will be contacted via direct messages on Instagram after June 17, 2026. Again, following the account and liking the relevant post is mandatory for entry to be valid.

About the New Dish

The new "Fried Horse Mackerel Nori Tart Bento" is priced at 550 yen. This delightful bento box offers a delicious blend of fried horse mackerel with nori, perfect for a fulfilling meal on the go. Other options include:

- Ginger Pork & Fried Horse Mackerel Bento available for 670 yen
- Fried Horse Mackerel (a la carte) at 180 yen

The new items will be officially released on June 3, 2026, and will be available at all Hotto Motto locations nationwide.

Additional Information

For inquiries regarding the campaign, customers can reach out to the Hotto Motto Customer Center via their contact page or by phone during specified hours:

- Website: Hotto Motto Contact Page
- Phone Support Hours: 10:00 AM - 5:30 PM

Convenient Online Ordering

Hotto Motto’s online ordering service allows customers to place orders up to six days in advance, secure buffet options, and book party menus. Additionally, exclusive app coupons are available for online orders.