#United States #Irving #Grace Hill #Matt Cotter #Kendall Pretzer

Grace Hill Welcomes Matt Cotter as CEO

On June 1, 2026, Grace Hill, a prominent performance platform provider for the real estate industry, announced an important leadership transition with the appointment of Matt Cotter as its new Chief Executive Officer. This strategic shift follows Kendall Pretzer's successful tenure as CEO, during which she has made substantial contributions to the company’s growth and culture. Matt Cotter steps into his new role with over 20 years of industry experience, specifically in technology and real estate.

Matt Cotter's Background

Before joining Grace Hill, Cotter held the position of CEO at PairSoft, a financial automation platform aimed at mid-market and enterprise organizations. His tenure there lasted nearly five years, propelling the company to new heights. Cotter has also served in leadership roles at notable firms such as Altus Group and ExactBid, and has contributed his insights as a board member to organizations like Class Valuation and Verafin. His strong educational background includes a bachelor’s degree in English from Duke University, showcasing his diverse skill set in leadership and management.

Vision for Grace Hill

In his inaugural statement, Cotter expressed his enthusiasm about leading Grace Hill, stating, “Grace Hill has built a well-deserved reputation as a leader in the real estate technology sector, helping owners and operators reduce operating risk and develop top talent.” He highlights the importance of maintaining a values-driven culture while expanding Grace Hill’s technology platform to better serve customers.

Kendall Pretzer, who has been pivotal in steering the company since 2021, will now transition to the role of Chief Strategy Officer. In this capacity, she will be responsible for strategic initiatives, managing customer relationships, and engaging in industry events while continuing to support Grace Hill’s mission. Pretzer expressed her excitement about her new role, stating, “Leading Grace Hill for these last five years has been one of the great privileges of my career.”

Endorsement from Stakeholders

Rob Fraser, a Partner at Aurora Capital Partners—Grace Hill's parent company, praised Cotter's extensive experience. He described Cotter's track record in driving growth at technology-enabled real estate platforms as a major asset for the company’s next chapter. Fraser added, “We truly appreciate Kendall's leadership and contributions over the past five years, including leading strategic acquisitions that expanded Grace Hill's technology capabilities.”

This change signals a commitment to addressing evolving customer needs while keeping pace with the fast-changing real estate landscape.

Grace Hill’s Mission and Offerings

Grace Hill operates with a mission to enhance property performance through technology-driven solutions. Their flagship product, PerformanceHQ, is an AI-based intelligence platform that offers a comprehensive view of various operational aspects, from training and policies to reputation management and market intelligence. With more than 500,000 real estate professionals from over 2,800 companies relying on Grace Hill, the organization stands out by empowering its users with tools that facilitate improved decision-making.

The leadership transition comes at a pivotal time, as the real estate sector faces unprecedented challenges and opportunities. Cotter's strategic vision is expected to further elevate Grace Hill, ensuring that it continues to thrive as a leader in technological innovation and customer service excellence.

As Grace Hill embarks on this new chapter under Matt Cotter's guidance, the firm is poised to enhance its offerings and maintain its reputation as a preferred platform within the real estate industry.

For more information about Grace Hill and its solutions, visit www.gracehill.com.