Sumikko Gurashi Invites You on a Sweet Adventure Across Japan

Sumikko Gurashi's Sweet Journey Across Japan

San-X Co., Ltd., based in Chiyoda, Tokyo, is excited to announce a unique event titled "Sumikko Gurashi: Everyone Together for a Relaxing Wagashi Journey", starting on November 7, 2025. This event will take Sumikko Gurashi fans on a delightful adventure through six cities across Japan, showcasing exclusive merchandise inspired by traditional Japanese sweets (wagashi).

Event Details

The event runs from November 7, 2025 to late May 2026, with locations including Hiroshima, Nagano, Tokyo, Fukuoka, Aichi, and Osaka. Admission to the venues is free, making it accessible for everyone to enjoy the celebration of this beloved character series.

Exclusive Merchandise

Among the exciting announcements are new merchandise items featuring the Sumikko characters dressed as traditional wagashi. Notable items include adorable hanging plush toys and products adorned with the event’s captivating key visual.

A special highlight will be the "Sumikko Gurashi Baked White Bear Plush", which will have an exclusive early sale at the Hiroshima venue. Fans are encouraged to grab this unique plushie along with other merchandise.

Additional Perks at Hiroshima Venue

At the Hiroshima venue, participants can receive exciting novelties with their purchases:

- First Round: Customers spending 6,600 yen (tax included) will receive a special "Plate Plush". This limited plush can be combined with hanging plush toys for extra fun—available while supplies last.
- Second Round: For every purchase of 3,000 yen (tax included), customers will receive a randomly selected "Maki-e Sticker" starting from November 14, 2025.

Stock for these novelties is limited, so fans are encouraged to visit early to collect these charming offerings.

Stamp Rally

To enhance the experience, a stamp rally will occur throughout the event duration at participating Sumikko Gurashi shops, prompting fans to participate in a fun challenge to collect stamps while visiting multiple locations.

Venue Details

- Hiroshima: Sogo Hiroshima Store (November 7 - November 20, 2025)
- Nagano: Nagano Tokyu Department Store (November 28 - December 14, 2025)
- Tokyo: Daimaru Tokyo Store (January 8 - January 20, 2026)
- Fukuoka: Daimaru Fukuoka Tenjin Store (April 1 - April 6, 2026)
- Aichi: Matsuzakaya Nagoya Store (April 15 - April 27, 2026)
- Osaka: Daimaru Umeda Store (May 13 - May 24, 2026)

With such a wide array of locations, fans across Japan can partake in the charm and whimsy of Sumikko Gurashi.

For more information about the event and additional merchandise, be sure to check the official website: Special Event Site

About Sumikko Gurashi

Since its debut in 2012, Sumikko Gurashi has captured the hearts of many with its endearing characters that embody themes of comfort and quirky personality traits. They resonate deeply with fans who appreciate the charm of seeking cozy spaces, whether it's a seat in a train or a corner in a cafe. This relatable yet surreal vibe has helped establish a loyal fan base.

Stay updated on the latest information regarding Sumikko Gurashi merchandise and events by checking their social media channels, including their Instagram and official X accounts.

For inquiries, please contact:
Telacoya Customer Support Room
Email: [email protected]
Phone: 0120-975-316 (10 AM - 5 PM, weekdays only)

Experience the Joy of Sumikko Gurashi

Whether you’re a long-time fan or new to the world of Sumikko Gurashi, this traveling event promises joy, cuteness, and unforgettable memories as you explore Japan's unique culture of wagashi through the lens of your favorite characters.