#Japan #Tokyo #Japanese Beauty #ABOUT___TONE #Makeup Event

Exciting Popup Event for ABOUT___TONE

Attention all makeup enthusiasts! Get ready to immerse yourself in the latest offerings from the innovative Korean makeup brand, ABOUT___TONE. From May 15 to May 28, 2026, you can visit the Shibuya Loft on the second floor for an exclusive popup event that promises to showcase the brand’s unique approach to beauty.

Event Details:

• - Duration: May 15, 2026 (Friday) to May 28, 2026 (Thursday)
• - Location: Shibuya Loft, 2nd Floor Popup Space, 21-1 Udagawacho, Shibuya, Tokyo
• - Hours: 11:00 AM - 9:00 PM (subject to store opening hours)

About the Brand:
Established by Goodai Global Japan, ABOUT___TONE focuses on helping individuals discover and celebrate their diverse beauty. Their innovative products are tailored to meet the unique needs of the Japanese market, bringing in the latest beauty trends from Korea.

Event Highlights:

• - Exclusive Products: The popup will feature limited-edition releases, including the Water Layer Fit Cushion and Skin Layer Cover Fit Concealer.

- Water Layer Fit Cushion (14g) at 3,190 yen: This foundation perfectly balances matte and glow, delivering long-lasting shine and bright skin tone.
- Skin Layer Cover Fit Concealer (5.6g) at 1,320 yen: It prevents the typical tight feeling associated with concealers while providing a tight, high-coverage finish.

Individual results may vary. Makeup effects may vary based on personal characteristics.

• - Exclusive Gifts: Attendees will receive exciting limited edition items with purchases! Here’s how it works:

- Buy over 1,000 yen: Receive a Cheek/Concealer Keyring.
- Buy over 2,400 yen: Choose between a Circle Keyring or Blusher Powder Pact Mini (1.5) Cool Fair, plus the Cheek/Concealer Keyring.
- Buy over 4,000 yen: Get a Circle Keyring, Blusher Powder Pact Mini, and one of five random Tint Mini shades. Choose one from the options provided.*

• - Lucky Draw: Customers who spend 2,400 yen or more can participate in a guaranteed prize draw! To join, simply present your receipt showing a purchase of 2,400 yen or more and tag the event’s social media accounts in your story:

1. Purchase must be over 2,400 yen (tax included).
2. Mention @loft_shibuya and @about___tone_jp in your Instagram story.

Additional Products Available: The popup will also feature a wide range of illustrious products, such as:

• - Skin Layer Fit Foundation (30g) at 3,080 yen: This foundation uses innovative ‘Layer Fit’ technology to deliver a lightweight yet high coverage layer that feels breathable.
• - Skin Layer Fit Cheek (5.6g) at 1,400 yen: A unique liquid cheek product that brilliantly harnesses the strong adherence and color longevity of concealers to keep your cheeks radiant.
• - Blusher Powder Pact (9g) at 1,100 yen: Perfectly controls shine and covers up any uneven skin texture, ensuring a clean finish.

Why You Should Attend

This popup event is more than just a beauty shopping experience; it is a celebration of individuality and creativity. FOLLOW US to share your winning moments and flaunt your stunning looks developed using our exclusive products.

Don't miss this fantastic opportunity to explore ABOUT___TONE's world of beauty! Mark your calendars and prepare for two incredible weeks filled with beauty, excitement, and new experiences at Shibuya Loft! We look forward to welcoming you to this extraordinary event!