Alpha Foods Revamps Cultural Book to Celebrate 60th Anniversary in 2025

Alpha Foods Revamps Cultural Book

In a significant milestone, Alpha Foods Co., Ltd., headquartered in Izumo City, Shimane Prefecture, is revitalizing its cultural book to mark its 60th anniversary in 2025. This comprehensive update aims to provide new employees and all staff members with an enriched understanding of the company’s values and vision.

Founded on the philosophy of "supporting heartfelt meals," Alpha Foods has continuously pursued excellence in rice processing technology. The renewed cultural book serves as a vessel to share these cherished values, ensuring that they resonate for generations to come. Each employee is encouraged to reconnect with the company’s enduring cultural and technical heritage as they work towards delivering surprise and delight to dining tables.

To aid in this initiative, Imagina Co., Ltd. collaborated closely with Alpha Foods. By focusing on expression design, structure, and visual aspects, Imagina enhances the depth of Alpha Foods’ long-held values and culture. This transformation helps articulate the intrinsic value and serves as a guiding compass for the future.

New Features in the Cultural Book

A key addition to the revamped cultural book is a special section dedicated to Sustainable Development Goals (SDGs). This segment highlights the company’s commitment to traditional Japanese cuisine, such as sekihan (red rice), okowa (sticky rice), and genmai (brown rice). Additionally, it details Alpha Foods’ efforts toward inclusivity, including allergy-friendly products and Halal certification.

Moreover, the company recognizes its critical role in disaster-prone Japan by providing emergency food supplies, illustrating how its activities already contribute to the SDGs.

Key SDGs Initiatives:

- Preservation of Japanese culinary culture through school lunches (including sekihan and genmai).
- Contribution to disaster prevention and mitigation through emergency food provision and awareness activities.
- Inclusive measures ensuring “no one is left behind” with products that address food allergies and religious needs.
- Proposing high value-added products that align with diverse lifestyles.
- Environmentally considerate product development and operational practices.

This renewed commitment aligns Alpha Foods’ daily practices with universal goals for sustainable development. The company strives for every employee to acknowledge and embody this connection, turning it into a source of evolution and growth.

As Alpha Foods continues its journey from Izumo, it aims to create smiles around the world as a provider of culture, technology, and love in food, continuously innovating to generate new values in the food sector. Imagina is proud to support this vision, helping translate it into actionable strategies that resonate deeply within the corporate culture.