New Collaborative Music Video by ZUMA and Akari Kito Celebrates 55th Anniversary of Sakuma Strawberry Milk

A Sweet Celebration of 55 Years of Sakuma Strawberry Milk

Sakuma Seika Co., Ltd. is excited to announce a special campaign celebrating the 55th anniversary of its beloved product, Sakuma Strawberry Milk, inviting fans to experience a delightful collaboration that merges nostalgia with contemporary flair. The campaign, entitled ‘Tokimeki Update Daisakusen,’ runs from September 1, 2025, to March 31, 2026, featuring various exciting activities and surprises.

Collaborative Music Video Launch

The highlight of this anniversary celebration is a brand new collaborative music video featuring ZUMA, the talented artist from Nijiiro Samurai, and popular voice actress Akari Kito. The video, which begins streaming on October 1, 2025, pairs ZUMA's fresh take on the classic CM song with Akari's enchanting vocals. Together, they add a contemporary twist to the nostalgic jingle that has resonated with fans since the Showa era.

ZUMA took on the roles of lyricist and composer for this new track, expanding upon the original catchy phrases that fans have loved for decades, like “Maalukute, chicchaku te, sankakuda!? Sakuma no Ichigo Milk♪”. This rich musical collaboration captures a modern sentiment while maintaining the core values of cuteness and delight associated with the iconic drink.

Where to Watch

The full version of the music video will be available on the official Tokimeki Update Daisakusen campaign site and on ZUMA's YouTube channel. Fans can also catch shorter clips on ZUMA's official TikTok account:

The music video will be available until March 31, 2026, ensuring fans have plenty of time to enjoy this heartwarming collaboration.

Behind the Scenes Magic

The excitement doesn't stop with the music video. Both ZUMA and Akari Kito express their enthusiasm for this collaboration. ZUMA remarks on the importance of balancing the playful spirit of strawberry milk with relatable emotions of today’s youth, integrating heartfelt moments entwined with modern themes.

Akari, upon first hearing ZUMA's completed song, described it as a delightful fusion of stylish sound and nostalgic elements, making it instantly memorable. Fans are invited to watch making-of videos and interviews on Sakuma TV, where they can gain insights into their creative process and behind-the-scenes fun:

- Sakuma TV YouTube Channel

Exclusive Merchandise and Prizes

To make this celebration even sweeter, Sakuma Seika is holding a special giveaway for fans who purchase the limited edition 55th-anniversary package featuring stunning illustrations by talented artist Tanaka. Prizes include:

- A: Tokimeki Sharing Zipper Bag (1,000 winners)
- B: Tokimeki Music Key Holder, which includes exclusive track versions (300 winners)
- C: Tokimeki QUO Card worth 500 yen (200 winners)

For full details on how to participate in this contest, fans can visit the campaign website linked above.

About the Artists

ZUMA (Nijiiro Samurai)

ZUMA, born July 4 in Kyoto, is renowned for his impressive improvisation skills and engaging performances across various media. His unique style combines catchy covers and original arrangements, greatly appreciated by fans online. Follow ZUMA on: