#Japan #Osaka #BULK HOMME #Perfect Corporation #AI Skin Analysis

AI-Driven Skincare Experience at BULK HOMME Event

Perfect Corporation has unveiled a remarkable case study showcasing its collaboration with Kayac, designed around the men's skincare brand BULK HOMME. This partnership facilitated an interactive event named "Men's Skin Combat Power Diagnosis," integrating state-of-the-art AI skin analysis API technology. The main goal was to enhance men's awareness of skincare and emphasize the brand's value through an enjoyable experience.

The event took place from June 1 to June 5, 2025, at the Atrium Square of JR Osaka Station, followed by a second round from June 11 to June 15 at Shinjuku Metro Promenade. The initiative was met with overwhelming popularity.

Background of the Project

As the beauty consciousness among men steadily rises, many still hesitate to initiate skincare routines due to uncertainties about their skin status. In response, BULK HOMME and Kayac aimed to provide a more approachable and positive skincare experience. Their strategy involved creating a real-life, interactive event to engage potential customers who might otherwise remain unaware of their skincare needs.

To achieve this, they chose Perfect Corporation's AI skin analysis technology, which offers an intuitive and entertaining approach to skin diagnostics that often tend to be overwhelming.

Implementation Details

In this endeavor, the API's customizable UI features and cost-effectiveness were pivotal. Prior to the event, Kayac conducted practical tests of the skin diagnosis service to ensure reliability and accuracy, which significantly boosted participants' confidence.

During the event, attendees were invited to use specialized monitors powered by AI skin analysis. The technology assessed seven essential elements of skin health—such as moisture, texture, and elasticity—transforming them into a unique score termed "Skin Combat Power."

Outcomes and Impact of AI Skin Analysis API

High Attendance and Public Interest

The “Men's Skin Combat Power Diagnosis” event surpassed expectations in terms of participation, with significant crowds gathering at the Osaka venue. This engagement garnered the interest of passersby, creating genuine contact points that traditional advertising could not achieve.

Increased Interest in Skincare Through Experience

The event’s game-like approach facilitated a fun and approachable way to experience skin analysis, successfully lowering psychological barriers that deter men from skincare. Feedback from participants highlighted positive sentiments, with statements like, “It was fun,” and “I learned a lot about my skin,” leading to organic promotions on social media.

Enhancing Brand Experience Value and Future Possibilities

Perfect Corporation's AI skin analysis API successfully facilitated an experience that new customers could engage with regardless of their prior skincare knowledge. Such innovative experiences are expected to contribute significantly to increasing brand recognition and value for BULK HOMME.

Looking ahead, Mr. Sakata from BULK HOMME has expressed interest in future applications of AI skin analysis. He stated, "While we haven't made specific plans yet, integrating AI skin analysis on our e-commerce site could create new points of interest for first-time visitors, prompting them to explore further."

About Perfect Corporation's AI Skin Analysis Technology

Perfect Corporation specializes in providing AI skin analysis technology. By simply using a smartphone camera to capture their skin, users receive precise skin diagnostics in just a matter of seconds. The system can identify 15 different skin concerns, skin types, and even estimate skin age, making it accessible for users of all races and skin types.

About BULK HOMME

BULK HOMME is dedicated to updating men's beauty on a global scale, striving to become the number one brand in the sector. Their products are meticulously formulated with selected ingredients, focusing on efficacy and unique experiences. The brand is available not only through their official online store but across over 10,000 retail points nationwide.

About Kayac

Kayac is a creative firm that excels in conceptualizing and executing innovative experiences. With a workforce comprising predominantly designers and programmers, Kayac thrives on enhancing user engagement through technology-driven solutions.

About Perfect Corporation

Founded in 2015, Perfect Corporation offers solutions, including AI skin analysis and virtual fitting services in over 60 countries, blending technology and beauty to connect consumers with brands more meaningfully. Through these initiatives, they contribute to sustainable practices in the beauty industry and aim to create a more enjoyable society.