#United States #Princeton #Bracco Diagnostics #VARIBAR #Barium sulfate

Bracco Diagnostics Introduces Innovative 'Mini' Packaging for VARIBAR®

Princeton, N.J. – On December 16, 2024, Bracco Diagnostics Inc. (BDI), a prominent U.S. subsidiary of Bracco Imaging S.p.A., revealed a groundbreaking advancement in its line of barium solutions with the introduction of the innovative 'Mini' packaging for VARIBAR® (barium sulfate) oral suspension. This new packaging is tailored to address the diverse needs of healthcare providers, while offering smaller volume options for the widely recognized VARIBAR products that are crucial in Modified Barium Swallow Studies (MBSS).

The 'Mini' packaging will be available for various VARIBAR products, including VARIBAR® NECTAR, VARIBAR® THIN HONEY, VARIBAR® HONEY, and VARIBAR® PUDDING, all of which are essential for accurate diagnostic imaging procedures. With a strong track record and FDA approval, the VARIBAR line is known for its standardized viscosities, which eliminates inconsistencies associated with varied barium preparations.

"The VARIBAR line of products, with standardized viscosities, consistently addresses the most critical needs in Modified Barium Swallow Studies," stated Cosimo De Pinto, Senior Vice President of Sales and Marketing at BDI. "This new packaging option allows our products to be more accessible to clinicians while promoting sustainability through smaller volume solutions."

Key Innovations in Design

The newly designed 'Mini' packaging boasts several key features:
1. Tailored Solutions: Healthcare providers can now acquire VARIBAR products in more manageable quantities, allowing for optimized resource use and reduction of waste.
2. Sustainability: Bracco Diagnostics emphasizes its commitment to environmental stewardship by manufacturing the 'Mini' packaging from recyclable and biodegradable materials, which supports a circular economy and reduces dependence on single-use plastics.
3. Streamlined Workflow: The compact design of the 'Mini' packaging fosters more efficient administration of VARIBAR products, positively affecting workflow and increasing patient throughput.

Amy King, Director of Sustainability at BDI, emphasized the environmental impact of this new packaging option:

"This innovative approach reduces product waste, contributing to a lower environmental footprint within healthcare settings. Furthermore, the compact nature of the packaging enhances storage efficiency and decreases transportation emissions."

BDI's commitment to improving the future of abdominal radiology is underscored by the launch of this versatile and accessible packaging. The 'Mini' VARIBAR products are currently available to order through all BDI wholesalers and distributors. Interested parties can find more information on the BDI website.

About Bracco Imaging

Bracco Imaging S.p.A., part of the Bracco Group, is a global leader in delivering comprehensive solutions and products across diagnostic imaging modalities. Based in Milan, Italy, the company aims to enhance lives through innovative diagnostic imaging technologies. With a dedicated workforce of 3,800 employees operating in over 100 markets worldwide, Bracco Imaging continually invests in research and development to shape the future of prevention and precision diagnostics.

In conclusion, Bracco Diagnostics' new 'Mini' packaging for VARIBAR products exemplifies the company's ongoing dedication to innovation and sustainability in the diagnostic imaging landscape.