Matthew Taylor Crawford Appointed COO of Victory Live to Drive Growth in Ticketing Technology

Matthew Taylor Crawford Joins Victory Live as Chief Operating Officer

Victory Live, a trailblazer in ticketing technology and analytics for live events, has recently announced the appointment of Matthew Taylor Crawford as its Chief Operating Officer (COO). Reporting directly to CEO Sam Soni, Crawford brings a wealth of experience to the role, having previously served as Chief Product and Innovation Officer at Cars Commerce, where he played a pivotal role in elevating the company’s offerings for platforms such as cars.com.

In his new position at Victory Live, Crawford will oversee key teams focusing on product development, operations, and revenue management. His leadership aims to scale the company’s platforms, significantly enhancing the efficiency and effectiveness of services like Victory Live One—an integrated technology solution designed for the ticketing sector. Victory Live's mission revolves around managing millions of tickets for various live events, including sports, music performances, theater shows, and arts exhibitions.

Sam Soni, the founder and CEO of Victory Live, expressed enthusiasm regarding Crawford's appointment, noting his proven track record in driving growth and innovation across marketplaces and B2B software environments. Soni hailed Crawford as a strategic leader capable of marrying high-level oversight with hands-on execution, which is essential as the company seeks to expand its platform and enrich customer engagement.

Before his role at Cars Commerce, Crawford amassed significant experience at Sysco and Sysco LABS, where he was vice president of commercial technology. During his tenure there, he led global teams across North America, Europe, and the Asia-Pacific region, contributing to various initiatives including e-commerce enhancements, digital customer acquisition strategies, pricing technologies, and analytics. His vast experience equips him with a unique perspective and understanding of the interplay between technology and consumer engagement.

Crawford's earlier career features leadership roles at several noted companies (like CAKE, SpareFoot, and SolarWinds), where he honed his skills in product development and market strategy. His journey began at Front Gate Tickets, where he contributed to the development of high-traffic e-commerce systems that supported ticket sales for concerts and festivals.

Academically, Crawford is well-prepared for his new role, holding a master's degree in technology commercialization from the University of Texas at Austin’s Red McCombs School of Business. He also possesses dual bachelor’s degrees in mass communications and business administration from Houston Christian University.

About Victory Live

Founded in 2021, Victory Live has rapidly secured its place as a leading technology platform that specializes in sports and entertainment event management. The company offers sophisticated ticketing software, data-driven insights, and multi-channel distribution solutions. With its flagship product, Victory Live One, it caters to the needs of rights holders and professional ticket resellers, facilitating the management of millions of tickets across a wide array of events. Victory Live is recognized for pioneering B2B ticket distribution and connectivity solutions in the market, making it a trusted partner in the entertainment industry.

For more about Victory Live's innovative solutions and services, visit their official website at www.victorylive.com.