Fay Group Welcomes Michael Hartman as New Chief Marketing Officer to Drive Growth and Strategy

Fay Group Enhances Leadership Team with New CMO

Fay Group, a prominent entity in the real estate and mortgage services landscape, proudly announces the appointment of Michael Hartman as its new Chief Marketing Officer (CMO). Reporting directly to Fay Group's President, Andy Laing, Hartman is set to navigate the company's marketing strategies as it continues to expand its footprint in mortgage originations and integrated real estate services through the Genstone Companies.

Strategic Responsibilities Ahead

In his newly appointed role, Hartman will oversee a wide array of marketing initiatives, prioritizing enterprise branding, digital strategy, lead generation, customer relationship management (CRM), and data analytics. His aim will be to enhance the company's reputation management efforts and public relations outreach. This multifaceted approach will support Fay Group's origination channels and consumer-facing business lines, while also fostering strategic growth across Genstone's diverse offerings, which include services in real estate, lending, insurance, property management, construction, field services, and asset management.

"I’m honored to join Fay Group at such a pivotal time for the organization," Hartman expressed. "With a strong foundation and a dedication to operational excellence, we are well-positioned to accelerate awareness, engagement, and value creation across all our businesses."

Proven Track Record in Marketing Leadership

Hartman brings over three decades of experience in crafting high-impact marketing teams and brand strategies within both consumer and financial sectors. His impressive career boasts leadership roles at renowned companies such as PepsiCo, SeaWorld Parks & Entertainment, and Chuck E. Cheese's. Between 2018 and 2022, he served as Senior Vice President of Marketing for DTC Originations & Third-Party Products at Mr. Cooper. Most recently, Hartman held the interim position of Head of Marketing for Consumer Direct Originations at Onity Group, which manages platforms for PHH Mortgage and Liberty Reverse Mortgage.

According to Fay Group's CEO, Ed Fay, "Michael's extensive expertise in originations, lead sourcing, brand transformation, and consumer engagement will be critical as we expand our integrated platform and accelerate growth across the Genstone Companies and our mortgage channels. Whether you are a real estate investor or a homeowner, the Fay Group is committed to providing a comprehensive suite of products and services designed to help you achieve your goals."

About Fay Group

Fay Group stands out as a fully integrated real estate and mortgage services firm. It offers an impressive range of solutions, including loan servicing, mortgage origination, property management, construction, insurance, field services, and real estate brokerage services. By leveraging advanced technology and data, along with a dedicated national network of professionals across ten U.S. locations, Fay Group delivers coordinated solutions that span the full lifecycle of real estate. The organization is committed to helping its clients, consumers, and partners achieve their goals with unmatched transparency, efficiency, and performance.

To learn more about Fay Group and their extensive offerings, please visit their LinkedIn profile