#United States #Chicago #San Francisco #Old G Gin #Hebru Brantley

The Old G Gin Shines Once Again

In a remarkable feat for the world of spirits, The Old G Gin has once again established itself as a formidable player in the market by winning a Double Gold medal at the 2026 San Francisco World Spirits Competition (SFWSC). This distinguished recognition follows its acclaimed title of Best Gin in Show from the 2025 Las Vegas Global Spirit Awards.

Founded by notable artist Hebru Brantley and seasoned spirits executive Peter Ibrahim, The Old G Gin has rapidly garnered credibility and admiration within the competitive realm of premium London Dry gins. The recent 96-point score awarded by expert judges emphasizes not only quality but also the brand's innovative approach to distillation and botanicals.

A Prestigious Acclaim

The accolade from the SFWSC, recognized as the oldest and largest spirits competition globally, stands as a testament to The Old G's unwavering commitment to excellence. The Double Gold designation is reserved for spirits that achieve unanimous gold medal ratings from a panel of judges, thus indicating the highest possible standard in the industry. Following its introduction to the marketplace, The Old G quickly amassed accolades, including a Gold medal at the Global Gin Masters Competition in 2024.

Peter Ibrahim, co-founder and head of brand, reflects on the significance of these achievements, asserting, “We’ve always believed we built one of the smoothest and most distinctive gins on the market. It’s rewarding to see the industry continue validating that belief at the highest level. Two major wins in less than a year – that’s not luck, that’s consistency.”

Craftsmanship Behind the Spirit

The Old G Gin is crafted through a meticulous nine-times distillation process, incorporating a diverse array of organic botanicals such as juniper, coriander, citrus peel, cardamom, licorice root, and orris root. This layered blend, combined with a unique aeration process lasting two days, results in a remarkably smooth gin that caters to a variety of consumer preferences. It can be savored neat, poured over ice, or incorporated into sophisticated cocktails – making it a versatile choice for gin enthusiasts.

Expanding Reach

After earning its latest accolades, The Old G Gin is now available in over 750 retail locations across the United States, which marks a significant milestone in its distribution journey. In response to consumer demand for convenience, the brand has also unveiled a 200ml Pocket Old G format and has introduced an elegantly embossed matte-black bottle, further enhancing the product's visual appeal.

The Legacy of The Old G

The Old G not only cherishes the craft of alcohol production but stands as an emblem of community spirit and cultural pride. The founders, with roots steeped in diverse cultural backgrounds, have dedicated themselves to creating a brand that honors their heritage while pushing the boundaries of modern spirit-making.

Hebru Brantley, known for his influential artistic style that explores themes of Black identity, lends his vision to The Old G, ensuring that each element of the brand resonates with storytelling and significance.

Conclusion

As The Old G Gin continues to raise the bar in the premium spirits category, its trajectory serves as an inspiration for aspiring brands. With an impressive array of awards and a commitment to quality, the future looks bright for this innovative gin. To discover more about The Old G Gin, visit TheOldG.com where consumers can find retailers or purchase online, further expanding their appreciation of luxury gins.