#Japan #Tokyo #BASE FOOD #BASE UP PROJECT #Rubina Yokkaichi

Base Food Partners with Rubina Yokkaichi Women's Soccer Club

Base Food Inc., headquartered in Meguro, Tokyo, has officially announced a supplier contract with Rubina Yokkaichi, a women’s soccer club. This collaboration aims to enhance sports performance and support healthy living through the BASE UP SPORTS PROJECT, which focuses on athletic nutrition.

Supporting Athletes with Nutrition

Base Food is dedicated to fostering a society where everyone shines in their own way, emphasizing happiness and health. The company promotes the inclusion of complete nutritional foods into everyday life, aiming to improve mental and physical health. The BASE UP PROJECT encompasses various activities in sports, music, arts, and culture, aimed at uplifting individuals and communities alike.

As part of the BASE UP SPORTS PROJECT, Rubina Yokkaichi has joined hands with Base Food, which will provide its extensive range of BASE FOOD products to the club’s players and staff. This initiative will help deliver nutritional support while also spreading awareness about the relationship between nutrition and sports performance. Base Food aims to collaborate with Rubina Yokkaichi on several activities, including workshops and educational sessions to enhance nutritional understanding among athletes.

About Rubina Yokkaichi

Founded in 2019, Rubina Yokkaichi encompasses various teams in women's soccer, women’s futsal, and men's soccer. The club participates in the Tokai League and emphasizes not only the pursuit of winning but also creating an enjoyable environment for playing soccer, aiming to be a beloved club in the local community. Their vision is to instill a passion for soccer while maintaining a close connection with fans and residents.

Quote from Yasutaka Doguchi

Yasutaka Doguchi, a representative from Rubina Yokkaichi, expressed his excitement over the new partnership, stating, “This supplier contract with Base Food is invaluable for us as athletes, where health and nutrition are critical. The choice of what to consume post-practice is essential for optimal recovery, and having access to Base Food’s complete nutrition products feels incredibly reassuring. We are grateful for the support and intend to grow even further as a team.”

Base UP PROJECT Overview

The BASE UP PROJECT is designed to support individuals in sports, music, arts, and culture who strive to realize their dreams and work towards a sustainable society. The initiative underscores the importance of nutrition and health, expressing the commitment to nurture everyone’s smile and well-being.

BASE UP SPORTS PROJECT Goals

This project encourages athletes to incorporate Base Food products into their daily routines, aiming to enhance both health and sports performance. By providing nutritional options to sports teams and individuals, Base Food supports the continuous improvement of athletes’ physical conditions.

Supplier Program Enrollment

Base Food is inviting professional and amateur athletes, along with teams and organizations, to participate in the BASE UP SPORTS SUPPLIER initiative. This program involves offering Base Food products and various support activities aimed at elevating sports performance through nutritious diets. Interested participants can join either as long-term suppliers or short-term collaborators via sampling and other support methods.

A Nutrition Revolution

BASE FOOD is recognized as a smart food solution delivering optimal nutrition with ingredients derived from natural sources like whole grains, soy, and chia seeds. Each meal provides a rich balance of essential nutrients, fulfilling a third of daily dietary requirements. Since its launch in February 2017, the product series has expanded significantly, including pasta, bread, and snacks. Today, it boasts sales surpassing 300 million servings and over one million regular customers by November 2025.

About Base Food Inc.

Founded in April 2016, Base Food Inc. aims to innovate staple foods to make healthy eating a standard part of life. As a frontrunner in complete nutritional foods in Japan, Base Food promotes a healthier society through enjoyable eating experiences.

For More Information:
Base Food (Official Website)
Rubina Yokkaichi (Official Website)