#USA #Audience Town #Logan, Utah #Home Builders #Attribution Solution

Audience Town Unveils Pioneering Attribution Bundle for Home Builders

In a groundbreaking announcement, Audience Town, the premier performance analytics platform dedicated to the new home sector, has officially launched its Attribution Bundle. This innovative add-on enhances the existing Foundation platform and promises to revolutionize the way home builders understand marketing effectiveness and buyer behavior.

The Attribution Bundle is a game-changer, representing the first and exclusive solution that provides comprehensive visibility into the entire buyer journey for home builders. Gone are the days of merely tracking clicks and form submissions. This new offering empowers marketing and sales teams with detailed insights into the entire path-to-purchase for home buyers, shedding light on both digital interactions and in-person engagements.

Ed Carey, Founder and CEO of Audience Town, highlighted the pressing need for such a solution in the homebuilding industry. He remarked, “Until now, connecting the dots from ad spend to closed sales in home building has been nearly impossible. Approximately 50% of actual home buyers never filled out a form anywhere, which underscores the necessity of gaining full visibility into buyers' actions, both on- and offline.” This assertion points to the challenges marketers face in tracing buyer behavior, which has typically hindered the ability to develop a coherent marketing strategy.

The Attribution Bundle stands out by providing home builders with crucial data that goes beyond traditional metrics, enabling them to accurately identify which marketing strategies effectively drive qualified leads and result in successful home sales. With its integration capabilities for popular CRMs like HubSpot—already available—and an upcoming integration with Lasso set for fall 2025, the Bundle enhances the ability to connect marketing activities seamlessly with tangible outcomes in real-time.

Moreover, the Attribution Bundle offers features designed for actionable insights. It tracks the entire buyer journey across digital and in-person touchpoints, allowing users to match anonymous website visitors with CRM leads instantly. Builders can ascertain which campaigns and marketing channels lead to actual deals, rather than just generating web traffic. This unified reporting across sales, marketing, and offline activities ensures that decision-makers can align their strategies effectively.

Carey further emphasized the importance of smart marketing, especially in today's competitive landscape: “Marketing teams are under pressure and builders need to sell, no matter the market. Now is the time to market smarter and focus your budget on what's actually working; the Attribution Bundle provides that insight, so you can allocate your spending more effectively.”

The product is now available to all Audience Town Foundation users, granting early access and highlighting its role in optimizing marketing efforts for the new home industry. The integration with HubSpot is live, while additional CRM integrations are scheduled for 2026, indicating Audience Town's commitment to expanding its capabilities to meet industry demands.

Audience Town will showcase its innovative Attribution Bundle at the upcoming Sales & Marketing Leadership Summit in Denver, Colorado. Live demonstrations at booth #109 will provide prospective users with a firsthand look at how the solution operates in practice, allowing builders to see the tool in action.

Conclusion

With the launch of the Attribution Bundle, Audience Town sets a new standard for performance analytics within the home building industry. By enabling builders to gain a comprehensive understanding of buyer behavior and marketing impact, this innovative solution is poised to empower home builders like never before. For more information on Audience Town and the Attribution Bundle, visit audiencetown.com.

Whether you’re a marketing team seeking to improve your lead generation strategy or a builder striving to increase sales conversions, the Attribution Bundle promises to be an invaluable addition to your toolkit.