#Japan #Tokyo #Lotte #Sweet Potato #Choco Pie

New Product Launch: Namakawa Choco Pie with Melted Sweet Potato

As autumn settles in, Lotte has unveiled an exciting seasonal treat that combines the beloved flavors of sweet potatoes with the iconic Choco Pie brand. The Namakawa Choco Pie with Melted Sweet Potato made its debut on September 1st, 2026, available across various supermarkets and drugstores nationwide.

A New Twist on a Classic Favorite

This new addition to the Choco Pie family is more than just a dessert; it's a celebration of autumn's flavors. The product features a fluffy sweet potato cake made from the delicious Annou sweet potato, renowned for its rich taste. This cake is complemented by a generous filling of whipped cream that Lotte's Choco Pie is famous for, all enveloped in a chocolate coating that captures the essence of baked sweet potatoes.

Adding depth to its flavor, the inclusion of fermented butter enhances the moist texture and sweetness of the sweet potato, creating a truly mouth-watering experience that fans of the brand won’t want to miss. It's an effortless treat to enjoy whether you're on the go or simply relaxing at home—no utensils are needed!

Why Sweet Potatoes?

According to a survey conducted by Lotte among 2,832 women aged 20 to 60 who regularly purchase chilled desserts, sweet potatoes emerged as the favorite seasonal flavor, with about 70% voting for them. Among various sweet potato delicacies, baked sweet potatoes were at the top of the list, appreciated for their rich taste and comforting qualities. The survey also highlighted the popularity of pairing baked sweet potatoes with butter and whipped cream, confirming that the creamy characteristics of these ingredients enhance the sweet potato flavor.

Expert Insights

Mikoto Naito, the product development leader in Lotte's dessert division, shares insights on the inspiration behind this delicious treat. She notes that while baked sweet potatoes enjoy a loyal fan base, some express concerns about their dryness and the effort required for preparation. With the Namakawa Choco Pie, Lotte aimed to create a sweet potato dessert that is both easy to enjoy and full of flavor. The challenge was to capture the unique, toasty aroma of baked sweet potatoes while ensuring a creamy texture, achieved through meticulous trial and error with her team.

Grab Yours Today!

The Namakawa Choco Pie with Melted Sweet Potato is set for retail at an estimated price of 213 yen and has a shelf life of five days. This innovative dessert not only meets the demand for seasonal flavors but also makes for a delightful indulgence that can be felt with every bite.

As autumn unfolds, treat yourself to this new creamy sensation. Lasting just a little while, make sure you get this special edition while it’s available!

Conclusion

Lotte continues to innovate with their signature Choco Pie line, infusing familiar autumn flavors into a convenient, creamy format. This is a perfect example of how tradition can be reimagined to create an appealing dessert for all. Celebrate the season with the Namakawa Choco Pie with Melted Sweet Potato—a sweet fusion of flavors that promises to bring a smile to faces young and old.

To explore the delightful world of Lotte, visit their official website.