#Japan #Tokyo #Technology #ALH #Brand Renewal

ALH Inc.: A New Chapter Begins

In June 2025, ALH Inc., headquartered in Meguro, Tokyo, initiated a brand renewal aimed at evolving organization-wide relationships with stakeholders and redefining its core values. Under the leadership of President Shoji Hatakeyama, this renewal underscores ALH's commitment to providing IT solutions, infrastructure development, and consulting services while enhancing trust and innovative capabilities.

The Driving Force Behind Brand Innovation

On June 2, 2025, ALH merged with Career Systems Inc., another key player in the IT sector, specializing in software development and IT infrastructure. A day earlier, the parent company, Balistride Group, integrated SimTech Inc. into its family, marking a pivotal moment for ALH. This expansion isn’t merely about increasing scale; it signifies harnessing diverse technologies and perspectives, creating an opportunity for added value.

ALH's brand renewal is a statement of its readiness to face change and the evolution of its role in the industry.

Five Pillars of the Brand Renewal

1. Revamped Company Logo

The new logo showcases a hexagon symbol, representing both the five principles of "Kyosyo" (cooperation, competition, chaos, strength, and co-creation) and a piece of technology. Drawing from the efficient and robust honeycomb structure found in nature, this logo exudes the essence of change and adaptability.

2. New Tagline

The tagline has shifted to "Exceeding Expectations." This reflects a promise made to all stakeholders and signifies ALH's focus on proactive solutions and reliable execution.

3. Introduction of a Vision Statement

The vision, “Transforming customer challenges into new values,” highlights the company's commitment to not only solving problems but also delivering greater value to customers and society. This is a pledge to continually adapt and innovate, aiming for co-creative value transformations.

4. MVV Statement Update

ALH has clarified its mission, vision, and values as "Creators of the Future through Technology." This statement articulates the company’s proactive approach to embracing change and fundamentally improving how it delivers value within a sustainable society.

5. Corporate Website Overhaul

A complete redesign of ALH's corporate website has been undertaken to align with the redefined brand identity. Features now include updated branding colors, UX tailored to user behaviors, and enhanced technology showcases to effectively communicate trust, innovation, and professionalism.

Insights from the CEO

Shoji Hatakeyama, President of ALH, commented, "This brand renewal is a declaration of our purpose and where we are heading. Since our inception, we have valued people and grown with our partners. This ethos remains a cornerstone of our identity.

In a world where AI technologies and digital transformation are rapidly evolving, we recognize the urgency to address fundamental challenges faced by our customers and society as a whole. To provide value that exceeds expectations, we too must continuously evolve. Our mergers with Career Systems and SimTech represent a melding of diverse technologies and perspectives, creating a robust foundation for new value creation.

Our commitment to ‘Exceeding Expectations’ serves as our guiding principle and the catalyst for our actions. We are dedicated to fostering a culture of innovation, where every employee embodies the spirit of resilience and proactive change. We aim to be a necessary partner for society and guide our clients toward sustainable growth."

About ALH Inc.

Established in January 2014, ALH Inc. focuses on IT consulting, development of IT systems, cybersecurity services, and cloud deployment support among others. Utilizing advanced technologies, ALH supports digital transformation across diverse industries.

• - Name: ALH Inc.
• - Location: 1-24-12 Meguro, Meguro-ku, Tokyo, Japan
• - President: Shoji Hatakeyama
• - Business: IT Solutions, IT Consulting, Security Services
• - Capital: 1.28 billion yen (consolidated)
• - Established: January 20, 2014
• - Website: ALH Corporate Site

Contact Information

For inquiries regarding this announcement, please contact:
ALH Inc. Brand Strategy Office (PR/Public Relations Contact)
Yoneyama
Email: public-relations@alhinc.jp