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Innovative Aloha Shirts by WeOur

In an empowering initiative, WeOur, a special subsidiary of Adastria, based in Shibuya, Tokyo, has launched an inclusive fashion project titled "Play fashion! for ALL". This initiative aims to integrate disability art into everyday fashion, beginning with Aloha shirts designed for staff at the Seihoukai social welfare corporation in Ibaraki Prefecture.

Aloha Shirts with a Unique Twist

The Aloha shirts, intended for the uniform of Seihoukai employees, are not your everyday Hawaiian shirts. The fabric showcases original designs created from 20 artworks contributed by participants in Seihoukai's disability art project, known as "Shiratoli Welfare Art." This project operates out of two facilities: the designated facility, Peer Shiratori, and the Life Support Hirabaku center, which support people with disabilities.

WeOur's effort emphasizes the potential and importance of disability art in society. By wearing these Aloha shirts, staff members create a more inviting workplace environment, fostering a sense of joy and interaction with service users, ultimately leading to smiles and improved connections.

Moreover, having their artistic expressions transformed into wearable pieces of art instills a sense of pride in the users and their families. This initiative not only enhances workplace morale but also contributes positively to the broader community, highlighting the value of inclusive practices.

A Collaborative Effort

The production of these Aloha shirts has been a collaborative endeavor, with full support from And & Sti, another company within the Adastria Group. Known for producing exciting uniforms for various sectors, And & Sti brings a wealth of experience to this project, further anchoring the commitment to inclusive fashion in real-world contexts.

The ongoing "Play fashion! for ALL" project underscored WeOur's mission to utilize the strengths of the fashion industry to promote the value and capabilities of disability art. Their continued support for welfare activities through art exemplifies their dedication to creating a more inclusive society.

About Seihoukai Social Welfare Corporation

With a mission rooted in community collaboration through art, Seihoukai actively works to provide opportunities for users' creations to be showcased in competitions and product development with corporate partners. This approach not only empowers individuals but also enriches the community's cultural fabric.

The aim is to ensure users can radiate their brightest smiles daily, sharing their art and joy with the world. The "Shiratoli Welfare Art" initiative expands possibilities for individuals with disabilities, fostering opportunities for them to thrive as active members of society.

The Vision Behind "Shiratoli Welfare Art"

The program supports artistic endeavors that encourage individuals of all ages, genders, and abilities to freely express themselves. Participants explore various artistic avenues, including painting and weaving, fostering creativity and talent.

About WeOur

As a special subsidiary of Adastria, WeOur focuses on promoting the employment of people with disabilities and accelerating sustainability in business operations. With a workforce encompassing around 240 individuals with disabilities as of 2025, we are committed to embracing diversity and creating a supportive environment that honors each person’s unique strengths and insights.

Further, WeOur engages in a circular business model where the company handles inspections, logistics for apparel products, and the resale of discarded inventory and sample materials to encourage re-use and recycling.

WeOur Website

Join the Inclusive Fashion Movement

The "Play fashion! for ALL" project embodies Adastria's mission to make fashion accessible and enjoyable for everyone, irrespective of their circumstances. This endeavor focuses on creating comfortable clothing for all individuals, including the production of uniforms for caregivers in nursing homes and facilitating community events beyond business boundaries. To explore more about this movement, visit the project website or follow them on Instagram.

Learn More About And & Sti

And & Sti underlines ingenuity with its commitment to blending various product categories while creating novel shopping experiences that connect users and partners seamlessly. Discover more about their innovative approach on the And & Sti website.

Overview of Adastria Group

With over 45 brands in apparel, goods, and food, the Adastria Group, including subsidiaries like And & Sti and WeOur, is dedicated to enhancing connections with diverse stakeholders and delivering excitement in fashion across Japan and beyond.

For more information about Adastria Group, visit their website.