ohpner and LADDER Collaborate on Innovative Taxi CM Campaign for NMN Supplement 'P3'

Innovative Taxi Advertising Campaign for 'P3'

In an exciting development in offline marketing, ohpner Co., Ltd., led by CEO Ken Doi and based in Shibuya, Tokyo, is taking charge of the production and broadcast of a new taxi advertisement campaign for the NMN-based supplement 'P3'. This campaign is a collaboration with LADDER Co., Ltd., a company based in Minato, Tokyo, which is also associated with popular YouTuber Hikaru for the promotion of 'P3'. The initiative is set to kick off on April 20, 2026, aimed at enhancing the brand awareness of 'P3' among potential customers.

The Creative Approach

The taxi commercial creatively utilizes Hikaru as its producer, aligning the tone and style of the advertisement with the engaging and relatable content familiar to his YouTube audience. This synergy not only showcases the understanding of the product but also promotes the campaign effectively. Viewers can look forward to a unique experience that mimics the lively essence of Hikaru's YouTube videos while effectively communicating the benefits of 'P3'. The campaign includes an interactive element where QR codes displayed within the taxi video allow riders to access an exclusive offer. The first 10,000 participants will receive a three-phase trial kit of 'P3' for free, only needing to cover a shipping fee of 100 yen.

Campaign Duration

The taxi advertisement will continue its broadcast from April 20, 2026, aiming to capture attention during daily commutes and reaching an expansive audience.

About LADDER Co., Ltd.

As a front-runner in the P2C (Producer to Consumer) business, LADDER is dedicated to empowering influencers to act as brand producers, creating opportunities both domestically and internationally. They strive to design unique brands that resonate with a wide array of customers. The mission includes transforming the genuine intentions of influencers into tangible products that are accessible at reasonable prices, leaving a lasting impression of 'emotion' on the customers.

About ohpner Co., Ltd.

ohpner is committed to fostering business growth through offline advertising and marketing consulting. They offer a comprehensive suite of marketing solutions that encompass media selection—from mobility ads (previously known as ad trucks), taxi advertising, transit media, and other OOH options—to creative production, ad distribution, and effectiveness measurement. This thorough approach ensures that clients achieve visibility and engagement strategies tailored for success in a constantly evolving market.

In conclusion, this collaboration between ohpner and LADDER promises a refreshing and interactive marketing venture that elevates the advertising landscape for dietary supplements in Japan.