A Delicious Collaboration: Wellty and Toma Okabe Launch New Protein Chocolate Bars

A New Era in Protein Snacks

In a groundbreaking collaboration, the popular personal trainer Toma Okabe has teamed up with Wellty, a renowned raw chocolate brand, to launch two unique protein chocolate bars. This partnership marks the first venture between the two, who have combined their expertise to create a product that is both delicious and nutritious.

Two Varieties of Protein Chocolate Bars

The new protein chocolate bars, named "Plain" and "Espresso," are crafted meticulously without artificial sweeteners and flavors. They include raw cacao, grass-fed whey protein isolate (WPI), and other selected natural ingredients. Each bar boasts a crunchy texture with a delightful mix of nuts and crispy quinoa, complemented by the rich aroma of raw chocolate. With 5g of protein per bar, these chocolate snacks are a perfect solution for those torn between enjoying a tasty treat and maintaining a healthy lifestyle.

Transforming the Common Perception of Protein Foods

This collaboration is not just about formulating a new product; it’s a vision that focuses on changing the norms around protein snacks. Pairing Wellty's commitment to high-quality raw chocolate with Okabe's deep understanding of nutritional needs results in a revolutionary protein filled chocolate bar that promises satisfaction without compromising on health.

Key Features of the Product

1. Usage of Wellty's Raw Chocolate
- Minimal roasting of cacao beans preserves beneficial enzymes and nutrients.
- Free from white sugar, using date syrup as a natural sweetener.
- No substitute fats, strictly made with cacao butter.
- A combination of raw cacao butter, raw cacao powder, and natural sweeteners only.

2. Toma Okabe's Grass-Fed Protein
- Includes Pure Diamond Protein, either in plain or espresso flavor, sourced from Irish grass-fed whey.
- Free from artificial sweeteners and flavors, lactose-free for a refreshing taste.
- Each protein chocolate bar contains 5g of protein powder.

3. Crunchy Texture and Satisfaction
- A prominent mix of nuts and the lightness of crispy quinoa create a satisfying crunch.
- Each bar packs in protein: 7.5g for Plain and 7g for Espresso, ensuring healthy fats and a natural sweetness.
- Perfect for breakfast replacements or snacks throughout the day.
- No preservatives added.

The Journey of Collaboration

The dream of collaborating with Toma Okabe began almost a decade ago when Wellty's founder, Yuko Hirano, admired Okabe's work. This ambitious venture began with a simple message sent through Instagram, leading to a fruitful discussion and alignment of values concerning food quality and health.

The product development process involved extensive meetings where Okabe and gym staff expressed their desires for the ideal protein product. They established key points to avoid, such as additives, soy, and gluten, while ensuring low GI natural sweeteners like date syrup were included. After many iterations focusing on taste and texture, this collaborative effort successfully yielded protein chocolate bars that balance deliciousness with nutrition.

Mastering the Ideal Protein Amount

A crucial aspect of product development was determining the right protein content while maintaining a desirable texture. Okabe was keen on achieving a minimum of 5g of protein per bar, but including too much could lead to complications like poor consistency and texture degradation. Wellty’s chocolatiers worked closely to find the balance, ensuring the bars maintained their chocolate integrity while being protein-rich.

More than 31 prototypes were crafted to perfect the product, addressing various factors, including protein comparisons and ingredient variations, all while taking feedback from Okabe into account to finalize a product that truly stands out.

Commitment to Quality Ingredients

- Cacao: Sourced from Ecuador, utilizing Arriba varietals, which represents only 2% of the world's cacao production and features a floral aroma.
- Raw Chocolate Ingredients: Organic-grade raw cacao powder and butter from Ecuador, preserving the natural nutrients of the cacao through minimal roasting.
- Nuts, Quinoa, Raisins: Naturally sourced organic ingredients, ensuring healthy options.
- Date Syrup: Farmed in Iran without the use of agricultural chemicals, ensuring a rich flavor.

Comments from Collaborators

Toma Okabe expressed his enthusiasm over this partnership, stating, "I’m thrilled to deliver a protein-packed chocolate bar alongside Wellty. I believe that with every bite, consumers should feel a sense of genuine satisfaction and health. This bar is perfect for anyone looking to incorporate quality protein easily within their busy lifestyle."

Wellty's Yuko Hirano echoed similar thoughts, emphasizing the difficulty and excitement in crafting a product that both respects and enhances the ingredients' natural flavors while meeting Okabe's standards.

Product Overview

The Pure Diamond Protein Chocolate Bar is available in special two-bar sets, priced at ¥4,860. The Plain variant is already available for purchase since January 6, and the Espresso will be released on January 21.

Sale Locations:
Available at the online shop Better-U SHOP and select stores of SPICE UP FITNESS.