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Special Matching Initiative between Omikare and Tottori Prefecture

In an innovative partnership aimed at tackling the pressing social issues of declining birth rates and increasing unmarried individuals within Japan, Omikare, a prominent marriage activity platform based in Shibuya, Tokyo, has launched a special matching initiative in collaboration with the Tottori Prefecture. With over 950,000 members and a leading position in the number of wedding events listed, Omikare is set to create real opportunities for genuine connections.

Background of the Collaboration

In March 2024, both Omikare and Tottori Prefecture recognized their shared objectives: creating opportunities for sincere encounters that could lead to lifelong relationships. Previous successful events such as "Sand Dunes x Matching Event" and “Night Museum x Matching Event” have demonstrated a commitment to enhancing the matchmaking experience for younger generations. By signing this partnership, the two entities aim to create even more pathways for meaningful connections.

The new initiative involves a mutual matching service that promotes interactions between members of Omikare and members of Tottori’s support center, En-Tori. Last year, 91 individuals engaged in this initiative, leading to the formation of six couples.

Who Is This For?

This venture is particularly designed for individuals seeking:

• - A committed relationship or marriage but feel that opportunities for meeting potential partners are insufficient.
• - To broaden their horizons and meet more individuals of the opposite gender.
• - Support and advice regarding love and marriage concerns.
• - Fostering confidence when interacting with others and enhancing their appeal.
• - Someone to provide encouragement when their dating journey becomes challenging.

Omikare encourages individuals who resonate with these desires and challenges to express their interest in being matched with En-Tori members, ensuring they receive appropriate support during their matchmaking process.

The Matching Process

En-Tori, established by Tottori Prefecture in 2015, offers a structured support system for those who are earnestly pursuing marriage. The program has successfully guided over 326 couple formations to date. Members have access to professional matchmakers—known as En-Tori Navigators—with whom they can connect via an online matching system that facilitates one-on-one meetings.

Highlights of the Matching Initiative

• - No Participation Fee: Participation costs are entirely free for members (transaction and dining expenses during meetings are on the individuals).
• - Targeted Recruitment: En-Tori focuses on recruiting men, whereas Omikare concentrates on women for this initiative.
• - Comprehensive Support: En-Tori Navigators offer robust support from the initial meeting through marriage, providing insights on relationship counseling, effective communication, and personalized advice on making better impressions.
• - Professional Validation: To ensure member safety, applicants must provide identification and proof of single status.
• - Networking Opportunities: Members will have the chance to participate in profile photo shoots as part of the application process.

Previous Successes

Last time, Omikare saw an overwhelming response, exceeding initial participation limits with 42 applications. Simultaneously, 49 members from En-Tori joined the process, totaling 91 individuals who had new chances to meet potential partners. To date, 14 successful matches have been facilitated, resulting in six couples forming meaningful relationships.

Feedback from Participants

Many participants expressed high satisfaction levels, sharing comments like:

• - "Having the support of En-Tori Navigators while navigating the dating world gave me tremendous peace of mind."
• - "I was amazed at how quickly I was matched with someone!"
• - "I'm happy with the introductions to genuinely compatible individuals."
• - "This initiative provided opportunities to meet people I wouldn’t in everyday life. Each introduced match was genuinely earnest and sincere."
• - "Thanks to this initiative, I’m now officially dating someone I met through the program. I am grateful for such a wonderful opportunity!"

Through this collaboration, Omikare and Tottori Prefecture are proving that targeted matchmaking supported by community-driven initiatives not only has the potential to foster new relationships but also to combat societal issues around marriage and family formation in a changing Japan.

About Omikare

Omikare operates as one of Japan's largest marriage activity information websites. Its vision, "Creating New Connections to Reduce the Number of Singles to Zero," emphasizes increasing platforms for meetings amidst the declining marriage rates, ensuring people have the opportunities they desire to meet and connect. Offering not just a comprehensive list of matchmaking events but also the video call-based application “Omikare Live,” the company is focused on bridging the gap between online and real-life interactions.

Company Overview

• - Company Name: Omikare Co., Ltd.
• - CEO: Akira Mikurozawa
• - Headquarters: 8F, Plenage Yoyogi Building, 1-35-1 Yoyogi, Shibuya, Tokyo
• - Services: Management of matchmaking media and support services for dating businesses.
• - Website: Omikare

Note: Data based on internal research (December 2024 results on event listings and feedback submissions).