#USA #London #Strawberry #Spenn #Norwegian Reward

Revolutionizing Customer Loyalty in the Nordic Region

On June 3, 2026, during the Loyalty Summit EMEA, Loyalty Juggernaut announced an ambitious milestone: the successful launch of Spenn, Norwegian Reward, and Strawberry on its cutting-edge platform, GRAVTY®. This initiative is poised to redefine loyalty ecosystems across the Nordic countries, establishing connectivity amongst millions of consumers and renowned travel, hotel, and retail brands.

The Genesis of an Innovative Loyalty Ecosystem

The primary aim of Spenn is to create a unified loyalty points system that simplifies the accumulation and usage of rewards. This seamless experience transcends traditional models, offering flexibility and relevance across various brands. Initially, Spenn will operate with Norwegian and Strawberry as its cornerstone partners, but the plan is to widen the net with more collaborations in the future. Together, these programs already serve millions, illustrating a growing industry shift towards interconnected customer loyalty systems that deliver added value for consumers and businesses alike.

As a cloud-native, AI-driven platform, GRAVTY® allows for real-time loyalty transactions, fostering engagement and innovation led by partners while delivering personalized experiences and scalable growth across multiple sectors. The successful implementation of this platform marks a significant step for Spenn and its expanding partner network.

Insights from Leaders in the Field

Christoffer Sundby, CEO of Spenn, emphasized that the intent behind Spenn was to challenge conventional loyalty model paradigms and provide customers with greater simplicity, flexibility, and value from daily interactions with brands. He stated, “With the introduction of GRAVTY®, we have a highly scalable technological foundation that allows us to drive innovation, expand our ecosystem, and enhance customer experiences.”

Cecilie Nybø Carlsen, Vice President of Products and Customer Experience at Norwegian, shared that their vision has always been to make the loyalty program as relevant and valuable as possible for Norwegian Reward members. She noted, “By modernizing our technological platform, we are taking an essential step toward offering better and more flexible offerings.” This endeavor strengthens the connection between travel and everyday rewards while giving the company necessary adaptive capabilities to evolve these experiences with new advantages in the years ahead.

Strawberry’s VP of Spenn Partnerships, Håvard Hovdahl, commented, “Strawberry has consistently focused on creating extraordinary guest experiences and building deeper relationships with our members. With GRAVTY® as the foundation for our loyalty program, we are well-positioned to expand the possibilities of Spenn and offer our guests more value, flexibility, and personalization across Scandinavia.”

Kristian Kolstad, Chief Product and Technology Officer at Spenn, highlighted the need for a platform capable of accommodating complex ecosystem dynamics, high transaction volumes, real-time interoperability, and rapid partner onboarding. He stated, “GRAVTY® provides the architectural flexibility, scalability, and modern features necessary to realize our visions and support our future growth ambitions.”

Pioneering a New Era in Customer Loyalty

Loyalty Juggernaut’s CEO, Shyam Shah, expressed gratitude for the partnership with Spenn, Norwegian Reward, and Strawberry, calling it one of the most innovative loyalty transformations in the industry. He asserted, “The future of customer loyalty lies in ecosystems, interoperability, intelligent engagement, and customer-oriented value creation. The successful launch of these programs on GRAVTY® demonstrates that modern loyalty systems can enable entirely new business models and experiences for customers.”

About Loyalty Juggernaut

Loyalty Juggernaut is headquartered in Palo Alto, California, boasting office locations in India, the United Arab Emirates, China, and Canada. The company serves leading brands in over 110 countries. Its flagship platform, GRAVTY®, is an award-winning, AI-powered, patented growth platform that supports more than 80 loyalty programs across various industries, including airlines, hospitality, retail, financial services, telecommunications, and multi-brand conglomerates. GRAVTY® was ranked as a “Strong Performer” in the Forrester Wave™ for Loyalty Technology Solutions, Q4 2025.

About Spenn Group

The Spenn Group focuses on creating a loyalty platform that features flexible points systems, co-owned by Norwegian Air Shuttle, Strawberry Hotel Group, and Reitan Retail. The Spenn Group facilitates collective, flexible points for several leading consumer brands while maintaining the integrity of each brand’s unique loyalty program. Collectively, founding partners represent revenues exceeding $20 billion within Scandinavia.

About Norwegian Reward

Norwegian Reward is the loyalty program of Norwegian, a top Nordic airline featuring two prominent carriers: Norwegian Air Shuttle and Widerøe’s Flyveselskap. Their members enjoy benefits ranging from flight perks to partnerships across a growing ecosystem of lifestyle and travel brands.

About Strawberry

Strawberry ranks among the largest hotel groups in the Nordic region, managing over 250 hotels under various banners. Its loyalty program rewards members for stays, dining, and experiences across the Strawberry portfolio, aiming to establish long-lasting relations beyond mere hotel stays.