Enhancing User Experience with Tech Touch by NTT Docomo Business Group

Transforming User Experience with Tech Touch

In a significant move to enhance customer engagement and user experience, NTT Docomo Business Group has introduced its next-generation Digital Adoption Platform (DAP), Tech Touch, into the communication portal, PHONE APPLI PEOPLE. This integration, which aims to streamline communication and increase usage efficiency, addresses several challenges faced by organizations today.

Background of the Introduction

PHONE APPLI PEOPLE has successfully integrated into over 7,000 companies as of October 2025, positioning itself as a crucial communication portal for businesses. This platform specializes in various features, including personnel visibility, skills management, and business tool integration. Despite its multifaceted strengths, it faces challenges related to inefficient onboarding and users’ lack of awareness regarding the multitude of available functions.

A major issue was the inability to provide tailored onboarding support for all users, potentially resulting in underutilization of its features, which could lead to cancellations. Previously, individual guidance during meetings limited effective outreach and communication of the platform’s benefits. Hence, finding efficient methods to communicate the inherent value of the system to all users became critical.

To address these challenges, several strategies were implemented:

- Streamlined Setup Guides: By creating a portal for setup guidance, initial configurations become more user-friendly.
- Webinar Integration: Incorporating pathways to seminars on the screen has led to increased participation numbers.
- Feature Release Awareness: Positioning information on new features at the header enhances user awareness.

Insights from PHONE APPLI's Representative

According to Mr. Shibamoto from PHONE APPLI, the implementation of Tech Touch has transformed how onboarding information is provided. By exchanging traditional explanations for guided assistance, customers can now navigate the platform independently. Furthermore, the capacity to present seminar announcements and new feature releases directly on the platform has significantly expanded outreach efforts, reaching demographics previously only contacted via email. The ramped-up touchpoints on the screen have positively influenced customer engagement, indicating a higher likelihood of successful utilization.

Management also holds high expectations for Tech Touch. With projections concerning a gradual slowdown in new implementation numbers, they are primed to leverage Tech Touch for upselling and cross-selling strategies to further boost revenues.

About PHONE APPLI PEOPLE

PHONE APPLI PEOPLE, viewed as a transformative tool for enhancing communication, promotes a transparent organizational culture. It integrates essential management tools such as business card management and web directories to simplify the often complex task of managing multiple utilities and improving user pathways. Designed to support varied working styles, the portal has a solid track record, having aided numerous companies in fortifying their internal communication strategies.

For more on PHONE APPLI PEOPLE: PHONE APPLI PEOPLE

About the Tech Touch Platform

Tech Touch facilitates the seamless creation and implementation of operational guides without the need for coding, thereby relieving the burden on system administrators. It supports smoother user interactions through intuitive navigational guides and comprehensive user behavior analytics. With over 8 million users (as of May 2025), it maintains the top domestic market share in Japan, buoyed by multiple design awards and recognition as a J-Startup by the Ministry of Economy, Trade and Industry. Aiming to foster advancements in digital transformation (DX) and customer experience (CX) in Japan, Tech Touch remains committed to enhancing its AI capabilities in DAP development.

Tech Touch Company Overview

- Company Name: Tech Touch, Inc.
- Founded: March 1, 2018
- CEO: Nakata Imuda
- Location: Ginza, Tokyo, 8-17-1 PMO Ginza II, 5F
- Business Focus: Development and provision of the Tech Touch digital adoption platform and the AI strategy agent, AI Central Voice.
- Website: Tech Touch
- Media URL: Media