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McLaren Racing Announces Groq as Official Partner

In a significant move to enhance its competitive edge, McLaren Racing has officially partnered with Groq, a leading provider of AI inference technology. This partnership, announced on September 26, 2025, marks Groq's entry into the fast-paced world of Formula 1 racing, where performance and precision are crucial for success.

Groq will supply its custom LPU chip technology, designed specifically for AI inference operations. This technology promises to streamline data processing, enabling the McLaren Formula 1 Team to make quicker, more informed real-time decisions. The collaboration aims to fuel the team's analysis and development efforts, essential to maintaining their legacy of innovation and superiority on the racetrack.

Nick Martin, Co-Chief Commercial Officer at McLaren Racing, expressed enthusiasm about the partnership, emphasizing the importance of performance under pressure. He stated, “Formula 1 is about performance under pressure, so we're excited to begin working with Groq to help deliver inference at the speed we need to support us in our efforts to stay at the front of the grid.”

On the other hand, Chelsey Susin Kantor, Chief Marketing Officer at Groq, echoed these sentiments by noting the shared values between Groq and McLaren. “We’re proud to deliver the high-performance, low-cost compute that fuels McLaren on the track and beyond,” she said.

The Groq logo is set to be prominently featured on McLaren's Formula 1 race cars, starting from the 2025 Singapore Grand Prix, signaling the beginning of a promising collaboration aimed at pushing the boundaries of technology and performance in the sport.

As a company founded in 2016, Groq has quickly established itself as an integral part of the American AI ecosystem, trusted by millions of developers and enterprises. Their innovative LPU technology demonstrates outstanding performance metrics, making it an ideal partner for McLaren, known for its high standards and competitive spirit.

About McLaren Racing

Established by racing legend Bruce McLaren in 1963, McLaren Racing has continually evolved, being a mainstay in Formula 1 since its first race entry in 1966. With an impressive record of 21 world championships and over 200 Grand Prix victories, McLaren's commitment extends beyond just racing. The organization emphasizes sustainability, aiming for net-zero carbon emissions by 2040, and fostering diversity within the motorsport industry.

The partnership with Groq aligns with McLaren's forward-thinking approach, combining high-performance racing with cutting-edge technology. As both entities embark on this new venture, the motorsport community eagerly anticipates how Groq’s AI technology will influence upcoming seasons and perhaps the future of Formula 1 racing itself.

This partnership not only exemplifies the merging of sports and advanced technology but also sets the stage for innovations that could define the next era of competitive racing. As McLaren continues to strive for excellence on the grid, Groq's contribution will undoubtedly play a pivotal role in shaping the future of their performance.