Seniors Helping Seniors® Expands In-Home Care Services in Burlington, Massachusetts

In-Home Care Services Grows in Burlington, MA

In recent years, the demand for in-home care services for seniors has seen a significant rise, reflecting a growing trend across the nation. Seniors Helping Seniors®, a reputable franchise with a national reach of over 200 partners and an impressive 400 territories, is taking steps to address this demand in Burlington, Massachusetts. Under the leadership of local resident Susie Ginsburg, a new franchise location aims to serve the surrounding communities, including Andover, Everett, Lynnfield, Malden, and many others.

After spending over a decade working in rare disease advocacy, Ginsburg was eager to embark on a new journey that would allow her to apply her skills and passion directly in her community. She highlighted her desire to help others navigate the complexities of healthcare, stating, "I’ve always known I wanted to help people navigate the system. As work became more challenging, I realized I had the confidence to do something different, and here I am." This sentiment embodies the heart behind Seniors Helping Seniors®: providing meaningful connections and impactful care for senior citizens who want to continue thriving at home as they age.

According to data from the U.S. Department of Health and Human Services, nearly 70% of retirees will, at some point, require long-term care. As a result, the need for personalized, home-based services has never been greater. Seniors Helping Seniors® stands out in this market by harnessing the experiences and capabilities of senior caregivers to form genuine relationships with their clients. This innovative approach not only offers job opportunities to older demographic groups but also ensures that the care provided resonates deeply with the unique experiences of the elderly.

The expansion in Burlington marks the seventh location in the state, and it places a strong emphasis on connecting caregivers with their clients through their shared backgrounds and life experiences. Ginsburg’s dedication aligns seamlessly with the mission of Seniors Helping Seniors® to be the most respected and rewarding home care provider in the U.S.

Namrata Yocom-Jan, President of Seniors Helping Seniors®, affirmed the brand's leadership in the elder-care industry by stating, "We’ve become a leader in this industry by prioritizing the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchisees." Ginsburg exemplifies this standard as she embarks on her journey to provide unmatched in-home services across Massachusetts.

Founded by Kiran and Philip Yocom, Seniors Helping Seniors® has grown exponentially since its inception in 1998. Kiran, having roots in India and a history of humanitarian work alongside figures like Mother Teresa, brings a unique perspective to the mission of the company. When the brand opened its doors to franchising in 2006, it began to cultivate a network dedicated to pairing active seniors as caregivers with those requiring assistance.
The operational model at Seniors Helping Seniors® is distinct; they prioritize hiring senior caregivers due to the benefits this brings in terms of empathy and understanding in care. The pairing of caregivers and care recipients is tailored to align their abilities and needs — creating a more personal and effective caregiving experience.
For those in the Burlington area seeking in-home care services that focus on quality and connection, Seniors Helping Seniors® now stands ready to make a difference. Ginsburg's efforts to bring this service to her community reflect a deep-seated commitment to enhancing the lives of seniors and fostering vital connections that endure.
For more insights and information about Seniors Helping Seniors® services, please visit Seniors Helping Seniors.

As the need for thoughtful and relatable in-home care continues to expand, initiatives like those taken by Ginsburg promise to make significant impacts in the lives of many families navigating their care journeys together.