Revolutionizing Livestream Management: Traum Launches AI SaaS 'Livra'

The live streaming landscape is rapidly evolving, with the continued growth of platforms like TikTok. In this dynamic market, agencies that manage livestreamers, known as 'ライバー,' face numerous challenges. Recognizing these obstacles, the TikTok agency Traum has officially launched its self-developed AI operation support SaaS, 'Livra,' designed specifically for agencies.

Background of Development

As the popularity of TikTok LIVE surges, the number of agencies catering to livestreamers has also skyrocketed. However, many agencies encounter significant operational challenges.

Some common issues include:

- Being overwhelmed by inquiries from livestreamers, limiting time for strategic tasks.
- Knowledge transfer difficulties for training new hires, leading to potential loss of expertise when managers leave the company.
- Labor-intensive manual reporting and data compilation, wasting valuable time.
- Inadequate follow-up on inactive livestreamers, contributing to high dropout rates.

Traum is not just a developer; it is a player in the TikTok agency space, understanding firsthand the challenges that arise from daily operations. Instead of outsourcing solutions, they developed an AI system in-house to address these issues.

The tools that agencies need are best designed by those who understand the field. Livra arose from genuine needs encountered in operational reality, rather than being a product imagined by an IT company.

Features of Livra

1. AI LINE Bot — Your Livestreaming Companion 24/7

Livra incorporates an AI LINE Bot that responds instantly to questions from livestreamers. It's equipped with knowledge of the agency's specific guidelines and best practices, ensuring timely and accurate responses. Queries beyond its scope are automatically forwarded to human staff, safeguarding against oversight.

2. Automated Step-by-Step Training

For the first 90 days of registration, Livra sends streamlined educational content to new recruits, covering everything from live streaming techniques to mental health and motivation. This process reduces variation in training quality and sets newcomers on a path toward becoming skilled professionals.

3. Automatic Reporting

With just a click to upload data from the Backstage tool, Livra generates weekly and monthly performance reports. It analyzes key metrics for individual livestreamers, including growth trends and overall ratings, and provides actionable improvement recommendations delivered directly via LINE.

4. Inactive Streamer Detection

Livra automatically identifies livestreamers who have stopped broadcasting and sends them follow-up messages to re-engage them. This proactive approach allows agencies to minimize dropout rates effectively.

5. Integrated Management Screen

Agencies can communicate directly with livestreamers via LINE through Livra’s management interface. This feature eliminates the need to switch to a mobile device for messaging, allowing for centralized management with multiple livestreamers simultaneously, enhancing response speeds and efficiency.

6. Comprehensive Management Dashboard

Livra provides an intuitive management screen where agencies can oversee their entire operation. Features include lists of livestreamers, chat histories, onboarding progress, data uploads, and report reviews—all in one place.

Pricing Plans

Livra offers flexible pricing options tailored to agencies' needs:

- Livra Core (includes AI Bot, training, reporting, and management dashboard): Initial setup at ¥200,000 and monthly fees starting at ¥80,000 (includes 50 livestreamers, thereafter ¥1,000 per additional).
- Livra Ask (query bot, appointment scheduling, lead generation): Initial setup at ¥150,000 and monthly fee at ¥60,000.
- Bundle Plan (Core + Ask): Initial setup at ¥250,000 and monthly add-on fees for Ask at ¥50,000.

Launch Campaign (first 20 agencies, until the end of April):

- Core initial fee reduced from ¥200,000 to ¥50,000.
- Ask initial fee reduced from ¥150,000 to ¥30,000.
- Bundle initial fee reduced from ¥250,000 to ¥80,000.

Implementation Success

Traum, the development agency, leverages Livra in its operations, fully utilizing its features such as AI responses, step-by-step training, and automatic report delivery. By constantly refining the tool based on real-world usage, they ensure a quality and rapid evolution of the platform.

Future Prospects

Traum plans to enhance Livra with a dashboard and support for multiple languages, including English and Chinese, and expand its capabilities to other livestream platforms such as Pococha, 17LIVE, IRIAM, and YouTube LIVE. Their goal is to revolutionize the management of livestream agencies beyond just TikTok LIVE, impacting the broader live streaming industry.