Top 10 Trends Among Japanese Teens for Summer 2025 Revealed!
Top 10 Trends Among Japanese Teens for Summer 2025
As the summer season approaches, the youth culture in Japan continues to evolve rapidly, showcasing a range of trends that reflect the preferences of today's high school students. A recent survey conducted by ING, a company dedicated to marketing and promotional strategies for teens, sheds light on what’s trending among this demographic. Based in Shibuya, INGteens members provided insights into their favorite phrases, items, food, and entertainment. Here are the top 10 trends identified for summer 2025.
Trending Phrases
1. ‘ビジュイイじゃん (Bijuii Jan)’ (11.0%)
The phrase translates to
Topics Entertainment & Media）
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